{"title":"Luigi Manca","description":null,"products":[{"product_id":"utopian-images-and-narratives-in-advertising-book-luigi-manca-9780739198322","title":"Utopian Images and Narratives in Advertising","description":"The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale.   Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50362270318865,"sku":"CIN0739198327G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52353047593233,"sku":"NLS9780739198322","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0739198327.jpg?v=1777543222"},{"product_id":"interdisciplinary-essays-on-environment-and-culture-book-luigi-manca-9781498528887","title":"Interdisciplinary Essays on Environment and Culture","description":"This collection examines the relationship between humanitarian and environmental issues and how they portrayed in the media. The essays examine this question from a variety of academic viewpoints and argue that although the interests of planet and people are often seen in opposition, they are, in reality, symbiotic.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52120852857105,"sku":"NLS9781498528887","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781498528887.jpg?v=1757427572"},{"product_id":"utopian-images-and-narratives-in-advertising-book-luigi-manca-9780739173268","title":"Utopian Images and Narratives in Advertising","description":"The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52424633745681,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52424634564881,"sku":"NLS9780739173268","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780739173268.jpg?v=1759152498"},{"product_id":"images-of-utopia-in-the-advertising-page-book-luigi-manca-9781666959147","title":"Images of Utopia in the Advertising Page","description":"In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public's unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian dreams of millions of disillusioned--and predominantly white--Americans to leverage these dreams in order to further their own political agendas. Ultimately, this cumulative study spanning decades of advertisement history portrays a consumer utopia shaped almost exclusively by unrestrained consumer desire.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":52495578792209,"sku":"NIN9781666959147","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52677210112273,"sku":"NLS9781666959147","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781666959147.jpg?v=1760022634"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-luigi-manca.oembed","provider":"World of Books ","version":"1.0","type":"link"}