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The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve.  This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing.     Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions.   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PART 1: Foundations of Marketing Ethics    PART 2: Theoretical and Research Approaches to Marketing Ethics    PART 3: Marketing Ethics and Social Issues    PART 4: Issues in Consumer Ethics    PART 5: Ethical Issues in Specific Sectors    PART 6: Ethical Issues in the Marketing Mix    PART 7: Concluding Comments and Reflections","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49739309515025,"sku":"NGR9781529709292","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52143750316305,"sku":"NLS9781529709292","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1529709296.jpg?v=1751149358"},{"product_id":"marketing-communications-book-lynne-eagle-9780415507714","title":"Marketing Communications","description":"With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. 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This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50350375207185,"sku":"CIN0415507715G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52924918858001,"sku":"CIN0415507715VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B09L775Y1C.jpg?v=1750781768"},{"product_id":"marketing-ethics-society-book-lynne-eagle-9781446296615","title":"Marketing Ethics \u0026 Society","description":"Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50383797223697,"sku":"CIN144629661XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52489029255441,"sku":"NLS9781446296615","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/144629661X.jpg?v=1751338056"},{"product_id":"marketing-communications-book-lynne-eagle-9780429447044","title":"Marketing Communications","description":"Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52539534606609,"sku":"NLS9780429447044","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780429447044.jpg?v=1760684866"},{"product_id":"marketing-communications-book-lynne-eagle-9781138331822","title":"Marketing Communications","description":"Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52678157631761,"sku":"NLS9781138331822","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781138331822.jpg?v=1762307438"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-lynne-eagle.oembed","provider":"World of Books ","version":"1.0","type":"link"}