{"title":"Malcolm Morley","description":null,"products":[{"product_id":"understanding-markets-and-strategy-book-malcolm-morley-9780749471521","title":"Understanding Markets and Strategy","description":"In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently possess and how to develop new assets for the target market. It also explores the implications for the strategies, resources, competencies and capabilities of expansion into international territories on your organization. The author explains, with practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis.   Ideal for Directors and senior managers as well as strategic planners and marketing managers, it provides you with everything you need to understand markets and to create a strategic context for the development of credible and robust commercial strategies and plans to exploit them.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49578215112977,"sku":"GOR009006513","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51082607690001,"sku":"NIN9780749471521","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52680520728849,"sku":"NLS9780749471521","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749471522.jpg?v=1750978471"},{"product_id":"the-theatre-rare-book-malcolm-morley-1637923814lsa","title":"The Theatre","description":"1935. 204 pages. Yellow patterned dust jacket over green cloth. Pages are clean and bright with a firm binding. Endpapers and page edges are lightly tanned and foxed. Corners are dogeared in places. B","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50070501327121,"sku":"1637923814LSA","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1637923814LSA_1.jpg?v=1722870163"},{"product_id":"margate-and-its-theatres-1730-1965-rare-book-malcolm-morley-1710935913iev","title":"Margate and its Theatres, 1730-1965","description":"1966. First Edition. 176 pages. White dust jacket with navy lettering over blue cloth. B\u0026amp;W photographs throughout. Mild brown staining to pages on occasion. Minimal tanning to endpapers and page edges","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50090053435665,"sku":"1710935913IEV","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1710935913IEV_1.jpg?v=1722939027"},{"product_id":"lost-and-found-cd-0682970000343","title":"Lost And Found","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50203980267793,"sku":"DVDB00006W2UGVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B00006W2UG.jpg?v=1751067884"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-malcolm-morley.oembed","provider":"World of Books ","version":"1.0","type":"link"}