{"title":"Marcel Corstjens","description":null,"products":[{"product_id":"store-wars-book-marcel-corstjens-9780471987659","title":"Store Wars","description":"Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois--le--Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49559308861713,"sku":"GOR001618971","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51330163736849,"sku":"CIN0471987654G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52506431029521,"sku":"CIN0471987654VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471987654.jpg?v=1750814465"},{"product_id":"store-wars-book-marcel-corstjens-9780471950813","title":"Store Wars","description":"It is clear that major changes are taking place in the selling of Fast Moving Consumer Goods (FMCGs). This book studies the evolution of FMCG marketing in the face of the changes and challenges that are currently buffeting consumer goods companies. It contains original ideas and practical coverage of issues faced by managers from both sides of the industry in order to present both a manufacturing view and a retailing view of strategic marketing.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50445870727441,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50445873217809,"sku":"GOR002678343","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471950815.jpg?v=1750911275"},{"product_id":"marketing-strategy-in-the-pharmaceutical-industry-book-marcel-corstjens-9780412389801","title":"Marketing Strategy in the Pharmaceutical Industry","description":"This study aims to provide an analysis of strategic marketing decisions in the pharmaceutical industry, focusing on prescription drugs. The book is written for practitioners rather than academics and therefore it tries to be pragmatic and managerially-oriented rather than theoretical. Theories and conceptual frameworks are integrated in the text to the extent that they can address solutions to practical problems. The book is divided into four parts, the first of which gives an introduction to marketing strategy in the drug industry. It clarifies the notation of a market-driven pharmaceutical company and explains the context in which marketing strategies are developed. The second section examines the major building blocks of a marketing strategy, such as market segmentation, product positioning and competitive analysis. The impact of R \u0026amp; D and government regulations on marketing strategies are investigated in the third part of the book. In the final section, the implementation issues of marketing strategies are discussed, including strategic marketing review and the marketing mix.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50453586444561,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50453587067153,"sku":"GOR004117265","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0412389800.jpg?v=1750845858"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-marcel-corstjens.oembed","provider":"World of Books ","version":"1.0","type":"link"}