{"title":"Marco Vriens","description":"\u003cp\u003eDive into the insightful world of Marco Vriens, where leadership, strategy, and innovation converge. Explore practical guides that empower you to navigate the complexities of business and drive meaningful change.\u003c\/p\u003e","products":[{"product_id":"insights-advantage-book-marco-vriens-9781462083954","title":"The Insights Advantage","description":"PRAISE FOR THE INSIGHTS ADVANTAGE \u003cp\u003e. this important work will provide the CEO with a blueprint on how to compete with smarter insights.\u003cbr\u003e -Thomas Harrison, chairman and CEO of Diversi ed Agency Services (DAS), an Omnicom Group Inc. division \u003c\/p\u003e\u003cp\u003eData and analytics are great, but only insofar as they yield insights. If you're serious about insight-driven marketing and sales, you'll read this book and apply its lessons. It's your rst step toward decisions based on valid and unique insights about your customers.\u003cbr\u003e -Thomas H. Davenport, President's Distinguished Professor, Babson College; coauthor of Competing on Analytics and Analytics at Work \u003c\/p\u003e\u003cp\u003eMarco Vriens writes with authority and personal experience on the strategic advantage of validated insights. This approach will help the bottom line for businesses and business units of all sizes.\u003cbr\u003e -Christine Betts, general manager for Microsoft \u003c\/p\u003e\u003cp\u003eIn this period of innovation anemia and marketing data overload, Marco Vriens' skillfully written book shows marketers the necessity and manner of organizing corporate business insights, which are currently all too often hidden in plain sight. Read the book, adopt the approach, and prosper.\u003cbr\u003e -Simon Kooiman, CEO of Knowledge Networks \u003c\/p\u003e\u003cp\u003eMarco Vriens lays out a blueprint for generating business-di erentiating insights and how to pro t from those insights. This unique book should be preferred reading for business decision-makers.\u003cbr\u003e -Sandra Miller, chief marketing o cer of Health Travel Technologies \u003c\/p\u003e\u003cp\u003eCompanies are literally swimming in data, but data without insight or action is just overhead. Marco Vriens unlocks some of the mysteries of how companies can turn raw data into insight for nancial gain. The principles in this book can bring a big advantage to your company \u003cbr\u003e -Tom Markert, senior vice president of marketing for The Home Depot \u003c\/p\u003e\u003cp\u003eFinally, someone who possesses deep insight on insight has created a framework to help businesses extract, capture and manage insights. The Insights Advantage is the essential primer on business insight.\u003cbr\u003e -Daryl Travis, CEO of BrandTrust\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50377210659089,"sku":"CIN1462083951A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50383285387537,"sku":"CIN1462083951G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51464970731793,"sku":"CIN1462083951VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52587716903185,"sku":"NLS9781462083954","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52953466962193,"sku":"NIN9781462083954","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1462083951.jpg?v=1751053518"},{"product_id":"from-data-to-decision-book-marco-vriens-9781516573110","title":"From Data to Decision","description":"\u003ci\u003eFrom Data to Decision: A Handbook for the Modern Business Analyst\u003c\/i\u003e provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization.\u003cbr\u003e \u003cbr\u003e The text begins with a chapter that outlines the rise of analytics as a dedicated discipline, its role in business decision-making, and various types of analyses. Additional chapters introduce readers to data strategy, a framework for and process for analytics, and how to apply insights for maximum impact within companies and organizations. Students examine analysis methods including linear regression, logistic regression, decision trees, multi-dimensional scaling, factor analysis, text analytics, time-series analysis, and neural nets. Throughout, readers are challenged to connect the dots between analysis and its effective application within business settings.\u003cbr\u003e \u003cbr\u003e A robust guide to modern analysis, \u003ci\u003eFrom Data to Decision\u003c\/i\u003e is an ideal textbook for courses in business and analytics, and suitable for both undergraduate and graduate studies.\u003cbr\u003e \u003cbr\u003e For a look at the specific features and benefits of \u003ci\u003eFrom Data to Decision\u003c\/i\u003e, visit \u003ca href=\"https:\/\/cognella.com\/titles\/from-data-to-decision-features-and-benefits\/\" target=\"blank\"\u003ecognella.com\/from-data-to-decision-features-and-benefits.\u003c\/a\u003e","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51032804524305,"sku":"NIN9781516573110","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1516573110.jpg?v=1764845459"},{"product_id":"business-of-marketing-research-book-marco-vriens-9781516542772","title":"The Business of Marketing Research","description":"The Business of Marketing Research presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigor.  The opening chapter introduces readers to the discipline through discussion of the marketing research industry, the marketing research value chain, the strategic impact of high-quality research, and five key trends within the industry. Additional chapters walk readers through the processes of identifying and defining a business problem, reviewing existing data, collecting new data, making informed recommendations, and deploying strategic plans. Readers learn about the importance of high-quality deliverables and communication in marketing research, approaches to qualitative and quantitative study, introductory methods of analytics, and how to conduct brand and customer satisfaction research. Closing chapters address the application of neuroscience and the future of marketing research.  Filling gaps in the current literature and well preparing readers for success in their profession, The Business of Marketing Research is a critical textbook for courses in marketing and marketing research. It is also an essential resource for marketing professionals.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51157336752401,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51157339570449,"sku":"NGR9781516542772","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52678709870865,"sku":"NLS9781516542772","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1516542770.jpg?v=1765446944"},{"product_id":"business-of-marketing-research-book-marco-vriens-9781516578016","title":"The Business of Marketing Research","description":"\u003ci\u003eThe Business of Marketing Research\u003c\/i\u003e presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigor.\u003cbr\u003e \u003cbr\u003e The opening chapter introduces readers to the discipline through discussion of the marketing research industry, the marketing research value chain, the strategic impact of high-quality research, and five key trends within the industry. Additional chapters walk readers through the processes of identifying and defining a business problem, reviewing existing data, collecting new data, making informed recommendations, and deploying strategic plans. Readers learn about the importance of high-quality deliverables and communication in marketing research, approaches to qualitative and quantitative study, introductory methods of analytics, and how to conduct brand and customer satisfaction research. 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From Data to Decision is an ideal textbook for courses in business and analytics, and suitable for both undergraduate and graduate studies.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52663464034577,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52663465607441,"sku":"NLS9781516598113","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781516598113.jpg?v=1765448696"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-marco-vriens.oembed","provider":"World of Books ","version":"1.0","type":"link"}