{"title":"Margaret Scammell","description":"\u003cp\u003eDelve into the heartwarming tales of Margaret Scammell, where everyday life is rendered with gentle humour and keen observation. Perfect for fans of Maeve Binchy, discover her comforting stories today.\u003c\/p\u003e","products":[{"product_id":"designer-politics-book-margaret-scammell-9780333586723","title":"Designer Politics","description":"This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice.  Designer Politics looks at the historical engines of growth of commercial salesmanship in politics. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process. The author challenges the prevailing pessimism that Britain is hurtling towards American presidential-style campaigns and that marketing necessarily demeans and undermines democracy. While there are inherent dangers, there also comes new potential for a more genuinely popular democracy.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49554938921233,"sku":"GOR004654853","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50515096666385,"sku":"GOR013981435","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52145915199761,"sku":"NLS9780333586723","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0333586727.jpg?v=1751196870"},{"product_id":"consumer-democracy-book-margaret-scammell-9780521545242","title":"Consumer Democracy","description":"This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51859918029073,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51859918061841,"sku":"GOR009037991","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52584335048977,"sku":"NLS9780521545242","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52735555764497,"sku":"NIN9780521545242","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780521545242.jpg?v=1753868443"},{"product_id":"designer-politics-book-margaret-scammell-9780333586716","title":"Designer Politics","description":"This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice.  Designer Politics looks at the historical engines of growth of commercial salesmanship in politics. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process. The author challenges the prevailing pessimism that Britain is hurtling towards American presidential-style campaigns and that marketing necessarily demeans and undermines democracy. While there are inherent dangers, there also comes new potential for a more genuinely popular democracy.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52122956988689,"sku":"NLS9780333586716","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52734934090001,"sku":"NIN9780333586716","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780333586716.jpg?v=1757444660"},{"product_id":"consumer-democracy-book-margaret-scammell-9780521836685","title":"Consumer Democracy","description":"This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52677611389201,"sku":"NLS9780521836685","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780521836685.jpg?v=1762306361"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-margaret-scammell.oembed","provider":"World of Books ","version":"1.0","type":"link"}