{"title":"Maria Ross","description":"\u003cp\u003eDelve into the captivating world of Maria Ross, a compelling author known for her thrilling series. Perfect for fans of gripping suspense and intricate plots. Start your next adventure here.\u003c\/p\u003e","products":[{"product_id":"empathy-edge-book-maria-ross-9781989025796","title":"The Empathy Edge","description":"Furious customers? Missed deadlines? Failed products?  The problems your business faces may stem from a single issue: lack of empathy.  Being empathetic at work means seeing the situation from another’s perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful.  Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic—and innovative—workplace culture. Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits.  In this practical playbook for businesses of all types, Maria Ross proves that empathy is not just good for society—it’s great for business, and may transform you at a personal level, too.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49528214487313,"sku":"GOR011508114","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49531414348049,"sku":"CIN198902579XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50045764534545,"sku":"CIN198902579XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51839605014801,"sku":"NGR9781989025796","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/198902579X.jpg?v=1751220546"},{"product_id":"rebooting-my-brain-book-maria-ross-9780984893904","title":"Rebooting My Brain","description":"Rebooting My Brain is the true story of what happens when you get yanked out of your life by a crisis―and have to get back on the ride all over again. With refreshing candor, Maria Ross shares how the relentless pace of her life came to a screeching halt when an undetected brain aneurysm ruptured and nearly killed her. Along her stubborn road back to health, her resulting cognitive and emotional challenges forced her―sometimes kicking and screaming―to reframe her life, her work and her identity. With humor and heart, Ross shares what it was like being blind for six weeks, how a TV crime drama and a brain-games website played key roles in her recovery, and why a handmade necklace helped her regain her sense of self. Ross reveals the keys to her extraordinary comeback and how her perspective is forever changed, mostly for the better. Funny, touching and real, this book not only shares an inspirational story of transformation but enlightens readers about the surprising effects of brain injury. and explores the question, How do our brains define who we are?","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49574398755089,"sku":"GOR010576383","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49910138929425,"sku":"CIN0984893903G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50376307966225,"sku":"CIN0984893903A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51010633007377,"sku":"NIN9780984893904","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0984893903.jpg?v=1750820440"},{"product_id":"branding-basics-for-small-business-book-maria-ross-9781935254874","title":"Branding Basics for Small Business","description":"In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and non-profits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding is not about how much money you spend but on how clearly and consistently you communicate the right message through everything you do. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life so you can: --Generate buzz and loyalty with the right customers, clients, or donors, --Make smarter, more cost-effective marketing decisions, --Stand out from the crowd and grow your business.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50403555475729,"sku":"CIN1935254871VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1935254871.jpg?v=1751029297"},{"product_id":"empathy-dilemma-book-maria-ross-9781774584743","title":"The Empathy Dilemma","description":"We have entered a new world of work. It’s a world where leaders utilise a human-centric approach, prioritising the mental health and personal responsibilities of their employees alongside their professional ones. However, post-pandemic, a dark side to the empathetic workplace has emerged and many well-intentioned business leaders are struggling to keep both productivity and morale high.  In The Empathy Dilemma, author, speaker, and empathy advocate, Maria Ross, explores the difficulties businesses are having, and the solutions they need to get back on track. Drawing on her decades of experience, thorough research, and extensive interviews, Ross goes back to the basics of what empathy is, and what it isn’t. She details where leaders are going wrong and how to tackle complicating factors such as generational mindsets, philosophical differences, and diverse life experiences by utilising the five pillars of empathetic leadership: self-awareness, self-care, clarity, decisiveness, and joy. And by bringing this all into focus, Ross emphasizes the fact that empathy is a two-way street that involves mutual respect and trust between all involved parties.  Written as a follow-up to her book The Empathy Edge, The Empathy Dilemma is the guide every leader needs in order to prioritise performance and protect mental health so that both their business and their employees come out on top.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51051418616081,"sku":"NIN9781774584743","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51329825407249,"sku":"CIN1774584743G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51893359706385,"sku":"CIN1774584743VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53062201868561,"sku":"GOR014721744","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1774584743.jpg?v=1750962194"},{"product_id":"branding-basics-for-small-business-book-maria-ross-9780984893911","title":"Branding Basics for Small Business","description":null,"brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53588799947025,"sku":"NIN9780984893911","price":0.0,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-maria-ross.oembed","provider":"World of Books ","version":"1.0","type":"link"}