{"title":"Mark C Scott","description":null,"products":[{"product_id":"reinspiring-the-corporation-book-mark-c-scott-9780471863700","title":"Reinspiring the Corporation","description":"The Last ten years of change, downsizing, rightsizing and restructuring have left us feeling weary and demoralized. We are ready for a new idea to get out of this rut. The way forwards to truly inspire the people in your corporation. Mark Scott has discovered that, if all their particular qualities are stripped back, the great religious movements share seven common qualities through which they inspire faith in people. These qualities form the basis of the Reinspiration process and can be attuned to any corporation. The essence of the process is mapped out as follows: ? Create an evolving and powerful framework of moral authority ? Create a mutual supportive context focused on collective outcomes ? Create a highly developed common Language, idiom and identity ? Create a clear and powerful sense of heritage and purpose ? Create a continual flow of self-questioning ? Create a positive, even aggressive, view of the future ? Create an enduring mystique. Reinspiration is a cohesive philosophy, an ethos that runs through an entire organization. It is continuous. Once begun it will initiate a continual wave of self-renewal. The reinspired corporation is one that understands these seven forces and actively masters them as part of its medium and long-term strategy. It has mastered how to command the full emotional and spiritual drive of its people and is positioned to reap the incomparable benefits. It recognizes the opportunity to plug the gap of meaning in our lives. In an age where the only significant capital is intellectual, the reinspired corporation will win. This book provides the tools (and a framework in which to set them) that will help the beleaguered, strategy-weary firm get there, to reinspire itself.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49624123736337,"sku":"GOR002767868","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52138871718161,"sku":"NLS9780471863700","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/047186370X.jpg?v=1750814422"},{"product_id":"professional-service-firm-book-mark-c-scott-9780471499480","title":"The Professional Service Firm","description":"Die professionelle Dienstleistungsindustrie ist ein gigantischer Wachstumssektor. Er umfasst die Bereiche Finanzen, Banken, Versicherung, Marketing und Consulting. F r Peter Drucker stellen professionelle Dienstleistungsunternehmen eine Zukunftsindustrie dar. Die moderne Dienstleistungsbranche kann als Beispiel f r andere Branchen dienen, denn sie h lt wertvolle Informationen bereit in Sachen Personalmanagement und Management von immateriellen Verm genswerten. The Professional Service Firm nimmt professionelle Dienstleistungsunternehmen genau unter die Lupe. Anhand von Fallstudien und pr gnanten Darstellungen wird anschaulich erl utert, wie sie arbeiten und wie man mit ihnen viel Geld machen kann. Die ideale Lekt re f r Manager, die wissen wollen, wie und warum die Dienstleistungsbranche so erfolgreich ist.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50355072205073,"sku":"CIN047149948XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50933430681873,"sku":"GOR006046285","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52108839452945,"sku":"GOR003700399","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52443895824657,"sku":"CIN047149948XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52474936426769,"sku":"NLS9780471499480","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52735338316049,"sku":"NIN9780471499480","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/047149948X.jpg?v=1751103214"},{"product_id":"reinspiring-the-corporation-book-mark-c-scott-9780471485452","title":"Reinspiring the Corporation","description":"Job Spec: Construction of Cathedral in Chartres, North West France Dimensions: 34m high, 130m long Materials: 500,000 tonnes of limestone, 176 stained glass windows Style: Gothic Time Frame: 30 years Confronted with this project would you screw it up and bin it? Probably. Why? Because the task is too enormous? Because the goal is too hard to achieve? Because you could not get the people in your organization to buy into the idea? But, wouldn't it be fabulous if you could achieve this, or its equivalent, in your place of business. How then could the construction of Chartres cathedral be achieved? Individuals working on a largely voluntary basis hauled and hammered stone, strained on pulleys, and mixed mortar to craft this monumental building. What drove them? A vision - the fulfilment of something in which they all consummately believed; something that validated the unrewarded toil; something they believed in fully. They call it Faith. What this achievement confirms is what is possible if people believe strongly enough in what they are doing. If the human soul buys into an idea with a passion, with total commitment, the bounds of what we are collectively capable are quite simply astounding. What would it be like for a company if fifty thousand souls were as single-mindedly driven to do what they did at Chartres? What would AT\u0026amp;T look like? IBM? ABB? Your company? This book argues that it is possible for the corporation to inspire and harness comparable committed, co-ordinated energy. The process is called Reinspiration. Apply it within your corporation and reap the benefits.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51179328831761,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51179331748113,"sku":"NIN9780471485452","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52479535317265,"sku":"NLS9780471485452","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471485454.jpg?v=1750911119"},{"product_id":"heartland-book-mark-c-scott-9780471499367","title":"Heartland","description":"A revolutionary new approach to managing transnational corporations  In his acclaimed Reinspiring the Corporation, competitive strategy expert Mark Scott introduced a dynamic approach to building employee commitment for competitive excellence. Now Scott breaks new ground with a revolutionary approach to harnessing the energy and talents of employees of multinational firms. In a radical departure from conventional thinking on the subject, which tends to focus exclusively on the structural challenges of managing transnational enterprises, Scott focuses on the social dimension. He clearly shows that the key to creating the commitment required for sustainable success is to unite the diverse national communities that make up a global firm into a cohesive global society, or \"corporate state.\" And he provides advice and guidance on how to apply those principles in the development of an unbeatable transnational competitor.  Mark C. Scott (London, UK) is Executive Vice President of Lighthouse Holdings, a global marketing communications group. Prior to joining Lighthouse, Scott was operations director at WPP Group and a consultant to numerous Fortune 500 firms in the United States and Europe.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51179334730001,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51179337187601,"sku":"NIN9780471499367","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52125616734481,"sku":"NLS9780471499367","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471499366.jpg?v=1751039696"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-mark-c-scott.oembed","provider":"World of Books ","version":"1.0","type":"link"}