{"title":"Mark Mathis","description":null,"products":[{"product_id":"feeding-the-media-beast-book-mark-mathis-9781557532473","title":"Feeding the Media Beast","description":"Everyday millions of people interact with the news media and yet most of them are completely unaware of the rules of the game. The results are predictable: a few benefit from the most powerful marketing force on the planet, some suffer serious damage, others don't maximize their opportunities and the majority of folks are left wondering how they can grab a piece of the publicity prize. Their success (or lack thereof) would be so much different if only they understood the rules of the game they are playing - or having played because they don't know where to begin. This work addresses a fundamental need of all CEO's, marketing directors, politicians and other leaders: \"\"How can I safely harness the power of the news media to send my message to the public?\"\". It provides the answer to this question through a powerful methodology that demystifies the media process.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50381544390929,"sku":"CIN1557532478G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51617126154513,"sku":"CIN1557532478VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1557532478.jpg?v=1763474552"},{"product_id":"feeding-the-media-beast-book-mark-mathis-9781557533975","title":"Feeding the Media Beast","description":"Would you participate in a contest in which you do not know the rules? What if the success of your organization or your personal reputation were at stake? Don't answer so quickly. Every day millions of people interact with the news media and yet most of them are completely unaware of the rules of the game. The results are predictable: a few benefit from the most powerful marketing force on the planet, some suffer serious damage, others maximize their opportunities, and the majority of folks are left wondering how they can grab a piece of the publicity prize. Their success (or lack thereof) would be so much different if only they understood the rules of the game they are playing – or haven't played because they don't know where to begin. In Feeding the Media Beast: An Easy Recipe for Great Publicity, former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow using just twelve rules.   This groundbreaking book simplifies everything for the PR professional and those non-professionals thrown into the mix. For starters, it explains that there are four problems that exist in all newsrooms. The first is that the Beast is Handicapped. Journalists are overworked, underpaid, under-resourced, and generally live a high-stress lifestyle. The Beast is also Hungry, Harried, and Human. Only when people understand the commotion of the newsroom can they successfully use the media rules to obtain effective publicity. This book addresses a fundamental need of all CEOs, marketing directors, politicians, and other leaders: \"How can I safely harness the power of the news media to send my message to the public?\" Feeding the Media Beast provides the answer to this question through a powerful new methodology that demystifies the publicity process; it identifies the handicaps that are common to all media outlets; and then in a judo-type move, it turns those dangerous attributes into a goldmine of opportunity.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50630777700625,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50630781567249,"sku":"NGR9781557533975","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52751507063057,"sku":"NIN9781557533975","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1557533970.jpg?v=1761389074"},{"product_id":"siberian-husky-book-mark-mathis-9781530919437","title":"Siberian Husky","description":"How to Get Control Of Your Siberian Husky Imagine this. You come home from a hard day's work. You may of even had to pick up the kids from school. You finally get in the door with your kids in tow and want to relax in the backyard. You go outside only to discover that your Siberian Husky decided to do some landscaping work by digging up your manicured yard. What do you do? You train them not to that's what. We'll cover many problem areas that arise from owning a highly energetic Siberian Husky. Some topics include: Digging Jumping Charging the Door Running Away Hunting Smaller Animals Separation Anxiety Fighting with Other Dogs So what do you need help with? Are you looking for a way to keep your Siberian Husky from digging up your yard? How about teaching them not to jump on your guests? Is your Husky having trouble with separation anxiety? We'll cover these topics and more inside. So what are you waiting for? Read the book and find out how to cure your Husky problems today","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50764236161297,"sku":"CIN1530919436G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50929421517073,"sku":"CIN1530919436VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51034691633425,"sku":"NIN9781530919437","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51250990743825,"sku":"GOR009464046","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1530919436.jpg?v=1751450797"},{"product_id":"nonprofit-nonmarketing-book-mark-mathis-9781425746575","title":"Nonprofit Nonmarketing","description":"Just because you are a nonprofit does not mean that you can ignore marketing. 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