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Features:  * Organization around four principles - internal validity, external validity, construct validity, and ethics - unifies the chapters and helps students retain what they learn. * Survey methods are treated in a separate chapter (Chapter 13) with the understanding that this is the research method most students will encounter in real life. * Entire chapters are devoted to tasks students often find difficult, such as generating research ideas (Chapter 2) and reading research (Chapter 10). * Chapter 14 on writing proposals and articles includes material on the updated APA style and a model student paper, making it unnecessary to assign a separate APA handbook.\n* Summary tables are used frequently to reinforce main points.  New to this edition:  * Shorter chapters allow students to master new material thoroughly before moving to a new concept. * Greater flexibility is built into the design of chapters - by having self-contained modules that can be taught in different orders to suit the instructor. * Revised and reorganized material in every chapter sharpens the focus on critical thinking, including concepts such as reliability and viability, psychological testing, factor analyses, and types of errors. * New chapter 4 focuses on decisions involved in choosing a measure. * Enhanced design of figures and tables makes them an even more valuable learning aid. * Glossary at the end of each chapter organizes terms so students can more easily see how ideas are inter-related. * Information on computerized searches is included as a new appendix. Appendices also include new material on conducting the study and on field experiments.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":54089681895697,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":54089682190609,"sku":"CIN0155028286G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780155028289.jpg?v=1785852094"},{"product_id":"tale-of-the-egyptian-mummies-book-mark-mitchell-9780671021122","title":"The Tale of the Egyptian Mummies","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":54725809602833,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":54725810159889,"sku":"CIN0671021125A","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780671021122.jpg?v=1790271016"},{"product_id":"mustang-professor-book-mark-mitchell-9780890158234","title":"The Mustang Professor","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":67829944746257,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":67829945172241,"sku":"CIN0890158231VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780890158234.jpg?v=1792549837"},{"product_id":"mustang-professor-book-mark-mitchell-9781571681348","title":"The Mustang Professor","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":68029453828369,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":68029454090513,"sku":"CIN1571681345G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781571681348.jpg?v=1794412876"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-mark-mitchell.oembed?page=2","provider":"World of Books ","version":"1.0","type":"link"}