{"title":"Mark Rampolla","description":"\u003cp\u003eDive into the world of Mark Rampolla, an inspiring entrepreneur and author. Discover insights on conscious leadership, building purpose-driven businesses, and creating a positive impact. Perfect for aspiring change-makers.\u003c\/p\u003e","products":[{"product_id":"high-hanging-fruit-book-mark-rampolla-9780399562129","title":"High-Hanging Fruit","description":"Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world. In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasn't inspired in his job and believed he had something more to contribute to the world. When he asked himself, What do I have to offer that will improve the world? Rampolla realized that his big idea was hanging right overhead. From his time living in Central America, he and his family came to love drinking coconut water, just like the locals. But no one was really selling coconut water in the United States. So Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. He wasn't just starting a business; he was creating a whole new industry. ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developing-world growers and suppliers profit from this resource. It was a win-win-win-good for Rampolla, his customers, and the world. So good, in fact, that in 2013 the Coca-Cola Company purchased ZICO and is scaling the brand around the globe. Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that it's their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. 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Claim the freedom to live and lead your way with this bold, actionable playbook from the founder of ZICO and GroundForce Capital.  Entrepreneurs start businesses to be their own bosses, but if the job you made for yourself feels more like a grind than a labor of love, it’s time to abandon someone else’s vision of success so you can achieve professional and personal freedom.  Mark Rampolla thought he knew what he wanted when he started ZICO Coconut Water: success and then freedom. But even after selling the company to Coca-Cola for over $200 million, he still felt bound by unconscious conditioning, limiting beliefs, outdated dreams, and the relentless hustle culture of entrepreneurship.  Through deep personal work—and by guiding hundreds of other entrepreneurs and leaders—Mark discovered a new path to access and sustain true freedom, even while running multiple businesses. He developed a system of seven actionable steps to build his dreams, redefine success for himself, and be present in every day of his journey. It led to more freedom than he ever imagined possible and, surprisingly, even greater success. And now, he wants that for you. Not someday. Now.  What if freedom isn’t something you earn at the end, but something you can begin with and carry with you every step of the way? It’s time to live your best life—one that’s richer, freer, and more fulfilling than anything you’ve dared to imagine. 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