{"title":"Markus Kramer","description":null,"products":[{"product_id":"guiding-purpose-strategy-book-markus-kramer-9781912262373","title":"The Guiding Purpose Strategy","description":"\u003cp\u003ePurpose is the Know-Why. And in today's day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual essence of your raison d'Etre.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Guiding Purpose Strategy \u003c\/strong\u003eis a stimulating deep-dive into the transformational power of Purpose. Looking through the lens of contemporary brand management and taking inspiration from the luxury industry, where strategy and meaning-making have stood the test of time, \u003cstrong\u003eThe Guiding Purpose Strategy\u003c\/strong\u003e provokes fresh thinking, illustrates through case studies and offers a hands-on tool to start your very own path towards finding your inner Why.\u003c\/p\u003e\u003cp\u003eBuilding on 20+ years of experience of working with and for some of the most successful brands including Harley-Davidson and Aston Martin, global financial services firms, governments, charities and startups around the world, we demonstrate how the application of the GPS Framework can help you create your very own \u003cstrong\u003eGuiding Purpose Strategy.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBrands, companies and people with clarity of Purpose are changing the world. If you're up for a journey of discovery and knowledge on professional and personal growth, we are delighted to welcome you on board \u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Guiding Purpose Strategy offers a comprehensive look at how Purpose energizes and focuses strategy in a turbulent world. Kramer brings together key frameworks that combine principles and practice into actionable wisdom. \u003c\/em\u003e Prof Marc J Ventresca, Faculty of Strategy and Innovation, University of Oxford\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGoing beyond the nuts and bolts of traditional marketing, this book explains why and how strong brands are built from within. \u003c\/em\u003eMichael van der Sande, former VP \u0026amp; Managing Director Harley-Davidson Europe \u0026amp; former Chief Commercial Officer Aston Martin\u003c\/p\u003e\u003cp\u003e\u003cem\u003eYou can't get better than a 'been-there-done-that' global expert taking the time to reflect on his experiences and share his wisdom. 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But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual essence of your raison d'Etre.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Guiding Purpose Strategy \u003c\/strong\u003eis a stimulating deep-dive into the transformational power of Purpose. 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