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Three essays by Marshall (one with co-author Barry Nevitt) and a powerful new essay by Eric give new meaning to\u003ci\u003e ye olde clich \u003c\/i\u003e, like father, like son. While reading writing that is engaging, encyclopedic, and electric, we discover that formal cause is not what you think... but it is vital to how you think.\u003cbr\u003e-Thomas Cooper, Professor of Visual and Media Arts, Emerson College; author of\u003ci\u003e Fast Media\/Media Fast\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eMedia and Formal Cause\u003c\/i\u003e Eric McLuhan updates an important part of his father's work that is often overlooked, the quixotic role of causality in making sense of how new media change the way we construct our environment and our communication. How does novelty cause antiquity? When do effects precede causes? 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This very readable and accessible volume should greatly assist new readers of McLuhan and remind long time students of just how challenging and exhilarating his explorations were.\u003cbr\u003e-Philip Marchand, author, \u003ci\u003eMarshall McLuhan: The Medium and the Messenger\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eA sage and perceptive quartet of essays which capture and extend a still quintessentially unique way of thinking about media, via patterns and connections that harken to the ancient world and redound to our present and future.\u003cbr\u003e-Paul Levinson, Professor of Communication and Media Studies, Fordham University; author of \u003ci\u003eDigital McLuhan\u003c\/i\u003e, and of\u003ci\u003e New New Media\u003c\/i\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50523200848145,"sku":"CIN0983274703G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51010520318225,"sku":"NIN9780983274704","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52122068123921,"sku":"NLS9780983274704","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0983274703.jpg?v=1786135533"},{"product_id":"from-cliche-to-ar-book-marshall-mcluhan-9780670330935","title":"From Cliche to AR","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50835558072593,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50835559514385,"sku":"CIN0670330930G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0670330930.jpg?v=1751008518"},{"product_id":"understanding-media-book-marshall-mcluhan-9780710018199","title":"Understanding Media","description":"McLuhan suggests we are living in the midst of a turbulent, unseen revolution, where human technologies are becoming extensions of the human organism and the central nervous system.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50899982090513,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50899982188817,"sku":"GOR002087622","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0710018193.jpg?v=1751074667"},{"product_id":"mcluhan-war-and-peace-in-the-global-village-book-marshall-mcluhan-9781584230748","title":"McLuhan - War and Peace in the Global Village","description":"Initiallly published in 1968, this text is regarded as a revolutionary work for its depiction of a planet made ever smaller by new technologies. 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Marshall McLuhan wrote this book thirty years ago and following its publication predicted that the forthcoming information age would be a transitional era of profound pain and tragic identity quest. Marshall McLuhan illustrates the fact that all social changes are caused by introduction of new technologies. He interprets these new technologies as extensions or self-amputations of our own being, because technologies extend bodily reach. McLuhan's ideas and observations seem disturbingly accurate and clearly applicable to the world in which we live. \u003ci\u003eWar and Peace in the Global Village\u003c\/i\u003e is a meditation on accelerating innovations leading to identity loss and war. \u003cp\u003e\u003c\/p\u003eInitially published in 1968, this text is regarded as a revolutionary work for its depiction of a planet made ever smaller by new technologies. A mosaic of pointed insights and probes, this text predicts a world without centres or boundaries. 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Terms and phrases such as the global village and the medium is the message are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.\u003c\/p\u003e\u003cp\u003eThere has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. 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It was McLuhan who made the distinction between \"hot\" and \"cool\" media. And it was he who coined the phrases \"the medium is the message\" and \"the global village\" and popularized other memorable terms including \"feedback\" and \"iconic.\"\u003c\/p\u003e \u003cp\u003eMcLuhan was far more than a pithy phrasemaker, however. He foresaw the development of personal computers at a time when computers were huge, unwieldy machines available only to institutions. He anticipated the wide-ranging effects of the Internet. And he understood, better than any of his contemporaries, the transformations that would be wrought by digital technology--in particular, the globalization of communications and the instantaneous-simultaneous nature of the new, electric world. In many ways, we're still catching up to him--forty years after the publication of \u003ci\u003eUnderstanding Media\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eUnderstanding Me\u003c\/i\u003e, Stephanie McLuhan and David Staines have brought together nineteen previously unpublished lectures and interviews either by or with Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text has been transcribed from the original audio, film, or videotape of McLuhan's actual appearances. This is not what McLuhan wrote but what he said--the spoken words of a surprisingly accessible public man. He comes across as outrageous, funny, perplexing, stimulating, and provocative. McLuhan will never seem quite the same again.\u003c\/p\u003e \u003cp\u003eThe foreword by Tom Wolfe provides a twenty-first century perspective on McLuhan's life and work, and co-editor David Staines's insightful afterword offers a personal account of McLuhan as teacher and friend.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLectures and Interviews\u003cbr\u003e\u003c\/b\u003eElectronic Revolution: Revolutionary Effects of New Media (1959) *Popular\/Mass Culture: American Perspectives (1960) * Technology, the Media, and Culture * The Communications Revolution * Cybernetics and Human Culture (1964) * The Future of Man in the Electric Age (1965) * The Medium Is the Massage (1966) * Predicting Communication via the Internet (1966) * The Marfleet Lectures (1967) * Canada, the Borderline Case * Towards an Inclusive Consciousness * Fordham University: First Lecture (1967) * Open-Mind Surgery (1967) * TV News as a New Mythic Form (1970) * The Future of the Book (1972) * The End of the Work Ethic (1972) * Art as Survival in the Electric Age (1973) * Living at the Speed of Light (1974) * What TV Does Best (1976) * TV as a Debating Medium (1976) * Violence as a Quest for Identity (1977) * Man and Media (1979)\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51415592075537,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51415592763665,"sku":"CIN0262633175G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0262633175.jpg?v=1751070433"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-marshall-mcluhan.oembed?page=4","provider":"World of Books ","version":"1.0","type":"link"}