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Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50348593447185,"sku":"CIN0367351161VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51001466781969,"sku":"NIN9780367351168","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52483294658833,"sku":"NLS9780367351168","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367351161.jpg?v=1750739237"},{"product_id":"artification-of-luxury-fashion-brands-book-marta-massi-9783030261207","title":"The Artification of Luxury Fashion Brands","description":"Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51157170782481,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51157173371153,"sku":"NGR9783030261207","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52688024862993,"sku":"NLS9783030261207","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3030261204.jpg?v=1750729083"},{"product_id":"digital-transformation-in-the-cultural-and-creative-industries-book-marta-massi-9780367351151","title":"Digital Transformation in the Cultural and Creative Industries","description":"This research-based book investigates the effects of digital transformation on the cultural and creative sectors. 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