{"title":"Martha Weinman Lear","description":null,"products":[{"product_id":"where-did-i-leave-my-glasses-book-martha-weinman-lear-9781906217563","title":"Where Did I Leave My Glasses?","description":"'Oh how I loved this book!' Mary Tyler Moore You forget people's names, or what you were just about to say, or why you went into the kitchen. And you worry: could this mean I am losing my memory? Join the crowd. In 2006, 15.8 million, or 27%, of the population in the UK were baby boomers and memory loss is their number one concern. They worry because they do not know that most memory lapses that begin in middle age are universal and normal. Journalist Martha Weinman Lear, now explores this kind of forgetfulness - why it happens and when and what can be done about it. She interviews distinguished experts in the field, as well as scores of friends and strangers about their own memory lapses. Interweaving dramatic new finds with rich and often hilarious anecdotes, she covers topics as provocative as the upside of memory loss, the differences between His and Her memories, why we are actually wired to forget, and the future of memory enhancement. You'll learn things you never knew before about why your memory behaves in such quirky ways. You'll find comfort and reassurance. And you'll probably recognise yourself on every page. Martha Weinman Lear is former articles editor and staff writer with the New York Times Magazine. She has written extensively on social and medicine-related topics and has written two books: Heartsounds and The Child Worshippers.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49564812050705,"sku":"GOR002809437","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50892751569169,"sku":"GOR011153791","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1906217564.jpg?v=1750996669"},{"product_id":"heartsounds-the-story-of-a-love-and-loss-book-martha-weinman-lear-9780671243296","title":"Heartsounds: The Story of a Love and Loss","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49758842388753,"sku":"CIN0671243292G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50232856051985,"sku":"CIN0671243292A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52252378628369,"sku":"GOR007548969","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53469935272209,"sku":"GOR005487729","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0671243292.jpg?v=1750847757"},{"product_id":"heartsounds-edition-first-book-martha-weinman-lear-9780671419868","title":"Heartsounds Edition: First","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49937401741585,"sku":"CIN0671419862G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0671419862.jpg?v=1750977893"},{"product_id":"where-did-i-leave-my-glasses-book-martha-weinman-lear-9780446699358","title":"Where Did I Leave My Glasses?","description":"\u003cdiv\u003e\n\u003cb\u003eNora Ephron meets \u003ci\u003eThe Memory Bible\u003c\/i\u003e in this entertaining, informative and reassuring exploration of normal age-related memory loss from \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Martha Weinman Lear.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e So your memory's not what it used to be? You forget people's names, or what you were just about to say, or why you went into the kitchen. Often you forget where you left your keys (your wallet, your glasses, your list of Things to Do Tomorrow). And you worry. You wonder: Could this mean I am losing it? Join the crowd, friend. there are seventy-eight million baby boomers in the country, and memory loss is the number one concern of the boomer generation. The \"Worried Well,\" specialists call them. They worry because they do not know that most memory lapses that begin in middle age are universal and normal.\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Award-winning journalist Martha Lear, who gave voice to widespread frustration with medical care in her \u003ci\u003eNew York Times\u003c\/i\u003e bestselling memoir \u003ci\u003eHeartsounds\u003c\/i\u003e, now explores this kind of forgetfulness--why it happens, and when, and what can be done about it. She interviews distinguished neuroscientists, psychologists, and evolutionary biologists, as well as friends and strangers about their own memory lapses. Interweaving dramatic new findings from brain-scan studies with often-hilarious anecdotes, Lear covers topics as fresh and provocative as the upside of memory loss, the differences between His and Her memories, why we are actually wired to forget, and what the future holds for memory enhancement (you can't imagine what's in store).\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e You'll learn things you never knew before about why your memory behaves in such maddening ways. You'll find comfort and reassurance. 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