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Rather than converting the whole working class to Socialism, it skilfully adapted itself to the variations in local and regional political cultures by making use of Victorian Liberal-Radical traditions in some areas and employing a populist Tory brand of politics in others. Moreover, the character of the party was shaped by the recruitment of many of its influential leaders from middle and upper-class Conservative backgrounds.  * Speak for Britain! charts Labour's rise to power by re-examining the importance of the First World War, the General Strike of 1926, Labour's breakthrough at the 1945 general election, the influence of post-war affluence and consumerism on the fortunes and character of the party, and its revival after the defeats of the Thatcher era.   * Finally, in a fresh assessment of Labour in government since 1997 Martin Pugh shows how the party became marginalized and emasculated by Tony Blair's presidential style of government. 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