{"title":"Marty Cagan","description":"\u003cp\u003eDiscover essential reads for product managers with Marty Cagan's insightful books. Learn how to build products customers love with practical strategies and real-world examples. Start building better products today!\u003c\/p\u003e","products":[{"product_id":"inspired-book-marty-cagan-9781119387503","title":"INSPIRED","description":"Learn to design, build, and scale products consumers can't get enough of   How do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love¯and that will work for your business.   With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations¯dramatically improving their own product efforts.   Whether you're an early-stage startup working to get to product\/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.   Filled with the author's own personal stories¯and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix¯INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.   The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new¯sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49515610734865,"sku":"GOR009030884","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":49724040937745,"sku":"CIN1119387507G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49724829860113,"sku":"CIN1119387507VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49731199402257,"sku":"NGR9781119387503","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49768929100049,"sku":"GOR009448754","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49989129339153,"sku":"GOR010178354","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51020217712913,"sku":"NIN9781119387503","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51397811568913,"sku":"GOR013155369","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52105581494545,"sku":"CIN1119387507A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119387507.jpg?v=1751301845"},{"product_id":"inspired-how-to-create-tech-products-customers-love-cd-9781978631625","title":"Inspired: How to Create Tech Products Customers Love","description":"\u003cp\u003e\u003cb\u003eLearn to design, build, and scale products consumers can't get enough of\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow do today's most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In \u003ci\u003eINSPIRED, \u003c\/i\u003e technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business.\u003c\/p\u003e \u003cp\u003eWith sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations―dramatically improving their own product efforts.\u003c\/p\u003e \u003cp\u003eWhether you're an early-stage startup working to get to product\/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, \u003ci\u003eINSPIRED\u003c\/i\u003e will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.\u003c\/p\u003e \u003cp\u003eFilled with the author's own personal stories―and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix―\u003ci\u003eINSPIRED\u003c\/i\u003e will show you how to turn up the dial of your own product efforts, creating technology products your customers love.\u003c\/p\u003e \u003cp\u003eThe first edition of \u003ci\u003eINSPIRED, \u003c\/i\u003e published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new―sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49522720178449,"sku":"CIN1978631626VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1978631626.jpg?v=1751094027"},{"product_id":"inspired-how-to-create-products-customers-love-book-marty-cagan-9780981690407","title":"Inspired: How To Create Products Customers Love","description":"It is to demonstrate the enormous potential of the experimental method in economics by providing examples of how experimental economics can shed important new light on key issues of vital economic significance. The subject matter covers several areas of economics and demonstrates why and how experimental methodology can provide new insight. It should prove invaluable to all economists, but perhaps particularly those who are as yet unexposed to this particular methodology. \u003cbr\u003eThe most active experimental economists contributed to this volume: Besides the editor of this volume there are to mention P. Bohm, P. Burrows and G. Loomes, G.W. Harrison, S.S. Lim, E.C. Prescott and S. Sunder, A.E. Roth, P. 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But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.    As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.”    The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.    As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.    The book covers:     what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams   EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49726031134993,"sku":"CIN111969129XG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49738236526865,"sku":"NGR9781119691297","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49796360110353,"sku":"GOR013343858","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49864723661073,"sku":"CIN111969129XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50482038898961,"sku":"GOR011308185","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50644665630993,"sku":"GOR011126447","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51020526125329,"sku":"NIN9781119691297","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51868712370449,"sku":"GOR014436531","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/111969129X.jpg?v=1750822826"},{"product_id":"transformed-book-marty-cagan-9781119697336","title":"Transformed","description":"Help transform your business and innovate like the world's top tech companies!   In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the product model.   Yet, the most common question after reading INSPIRED and EMPOWERED has been: \"Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to transform to the product model?\"   TRANSFORMED was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.   TRANSFORMED has three big goals:     First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way. Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model. Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.     TRANSFORMED is written for those driving change, including the senior company leaders—starting with the CEO—as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams.   Written by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group, TRANSFORMED is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49739089150225,"sku":"NGR9781119697336","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50306810216721,"sku":"GOR013728378","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51020348981521,"sku":"NIN9781119697336","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51106065187089,"sku":"CIN1119697336VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51324215427345,"sku":"CIN1119697336G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51570072551697,"sku":"GOR014332685","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52859807924497,"sku":"NLS9781119697336","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53134448656657,"sku":"GOR014764742","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119697336.jpg?v=1751206475"},{"product_id":"product-is-hard-svpg-box-set-book-marty-cagan-9781394326266","title":"Product is Hard SVPG Box Set","description":"Product is Hard.  The best product companies use the product operating model to build their tech-powered products. The SVPG Partners have led product at some of the most iconic product operating model companies in the world. The Product is Hard Box Set can help you transform how you work and the results you can achieve.   Titles included in this one-of-kind set:     INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group) EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) LOVED: How to Rethink Marketing for Tech Products (Silicon Valley Product Group) TRANSFORMED: Moving to the Product Operating Model (Silicon Valley Product Group)    INSPIRED is written for product teams, EMPOWERED is written for product leaders, and LOVED is written for product marketing managers. TRANSFORMED is written for those leaders that are working to drive change in their companies.   Together these books share the critical lessons learned from working with and for many of the top product companies in the world.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51024270000401,"sku":"NIN9781394326266","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51219576750353,"sku":"NGR9781394326266","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53209555992849,"sku":"GOR014807293","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1394326262.jpg?v=1769682355"},{"product_id":"inspired-how-to-create-products-customers-love-book-marty-cagan-9789352131501","title":"Inspired: How to Create Products Customers Love","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52698218299665,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52698218397969,"sku":"CIN9352131509G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9789352131501.jpg?v=1762448797"},{"product_id":"transformed-deutsche-ausgabe-book-marty-cagan-9783527511914","title":"Transformed - deutsche Ausgabe","description":"Wie Sie Ihr Unternehmen transformieren und so innovativ werden, wie die weltweit führenden Technologieunternehmen!    In INSPIRED enthüllte der Produktvordenker Marty Cagan die besten Praktiken und Techniken der besten Produktteams führender Technologieunternehmen. In EMPOWERED wurden die besten Methoden vorgestellt, die die besten Produktmanager einsetzen, um ihren Teams das Umfeld zu bieten, das sie brauchen, um bei der Produktentwicklung erfolgreich zu sein.  TRANSFORMED baut nun eine Brücke zwischen dem Status quo, der Art und Weise, wie die meisten Unternehmen aktuell arbeiten und dem Ziel, das sie erreichen wollen: ein herausragendes Produkt-Modell. Die Führungskräfte dieser Unternehmen wissen, dass sie sich transformieren müssen, um in einer Ära sich schnell verändernder Technologien wettbewerbsfähig zu sein und zu bleiben, aber die meisten von ihnen haben noch nie auf diese Weise gearbeitet. TRANSFORMED hat drei große Ziele:  - Erstens vermittelt Ihnen das Buch ein tiefes Verständnis des Product Operating Model (Produktbetriebsmodells) und was es bedeutet, so zu arbeiten.  - Zweitens wird das Buch Sie mit detaillierten Fallstudien erfolgreicher Transformationen davon überzeugen, dass es zwar schwierig, aber durchaus möglich ist, Ihr Unternehmen auf das Produktbetriebsmodell umzustellen.  - Drittens wird das Buch Sie mit wirklich beeindruckenden Fallstudien von Produktinnovationen inspirieren, die zeigen, wozu auch Sie in der Lage sind, wenn Sie sich erfolgreich umstellen.  TRANSFORMED richtet sich an diejenigen, die den Wandel vorantreiben, einschließlich der Führungskräfte - angefangen beim CEO - sowie der leitenden Angestellten und Stakeholder, die mit den Produktteams zusammenarbeiten müssen, den Produktleitern, den Mitgliedern der Produktteams und all jenen, die diese Produktteams entweder unterstützen oder von ihnen abhängig sind.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52961547780369,"sku":"NLS9783527511914","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53599548768529,"sku":"NIN9783527511914","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783527511914.jpg?v=1766487228"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-marty-cagan.oembed","provider":"World of Books ","version":"1.0","type":"link"}