{"title":"Matt Isherwood","description":"\u003cp\u003eDelve into the thrilling worlds crafted by Matt Isherwood, where gripping suspense meets cutting-edge technology. Perfect for fans of fast-paced thrillers with a modern twist. Start your adventure here.\u003c\/p\u003e","products":[{"product_id":"designing-ecommerce-websites-book-matt-isherwood-9780995731325","title":"Designing Ecommerce Websites","description":"\u003cp\u003eDoes your ecommerce site attract visitors but fail to convert enough of them into paying customers? Are your sales numbers not where you want? Have you got an ecommerce site but not yet spent any time on improving the design? \u003c\/p\u003e\u003cp\u003eIf it's time to upgrade your website's user experience then \u003ci\u003eDesigning Ecommerce Websites\u003c\/i\u003e is the only book to tell you exactly how to do it. It provides you with \u003cb\u003e66 guidelines\u003c\/b\u003e on how to best use every element on each page of an ecommerce website. \u003c\/p\u003e\u003cp\u003eThis book contains the results of a decade's worth of UX design experience, and several years spent consulting with a wide range of different ecommerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. \u003ci\u003eIt tells you what works in reality, not in theory.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eThe book itself was born from teaching the principles in workshops for over four years. These are principles that are useful to a range of job roles (not just designers) and no matter what your experience level. \u003c\/p\u003e\u003cp\u003eThis book will take you \u003cb\u003estep by step\u003c\/b\u003e through the ecommerce funnel that applies to almost all ecommerce sites via scannable text and simple illustrations. It's a reference book that is designed to be easy to pick up and quickly learn from. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesign \u003cb\u003eLANDING\u003c\/b\u003e pages that stop users from being confused and bouncing; \u003c\/li\u003e\n\u003cli\u003eCreate \u003cb\u003eLISTINGS\u003c\/b\u003e that help your users find a product they actually want to buy; \u003c\/li\u003e\n\u003cli\u003eDesign \u003cb\u003ePRODUCT\u003c\/b\u003e pages that don't leave the users with any fears about buying from you; \u003c\/li\u003e\n\u003cli\u003eDevelop a \u003cb\u003eCHECKOUT\u003c\/b\u003e flow that results in more successful payments; \u003c\/li\u003e\n\u003cli\u003eAnd learn \u003cb\u003eMORE\u003c\/b\u003e advice about the other key pages on an ecommerce site. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eThis is the second edition of the book and it features completely rewritten and updated advice for 2019, 15 totally new guidelines, and links to further reading for every guideline (so you can learn even more). The first edition was an Amazon Kindle bestseller in the ecommerce and technology business categories.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49573682315537,"sku":"GOR012317299","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50375715914001,"sku":"CIN0995731322G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51606381789457,"sku":"CIN0995731322VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0995731322.jpg?v=1750917142"},{"product_id":"designing-ecommerce-websites-book-matt-isherwood-9780995731318","title":"Designing Ecommerce Websites","description":"Keen to turn your users into paying customers? Concerned that your conversion rates are too low? This book will help you get your design right. It is the result of over five years experience designing for ecommerce websites, and over three years of teaching ecommerce UX design principles. It's everything you need to avoid usability problems and create a shopping experience that converts. It delves into the specific things you need to do at each step of the ecommerce funnel, regardless of what you are selling. Create landing pages that don't cause users to bounce and search pages that help people find what they need. Design product pages that answer all your users' questions and checkout flows that don't see big drop-offs. Presented as 54 illustrated hints and tips, which cover all elements of a user's experience, from the copy to the calls to action.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50375712538897,"sku":"CIN0995731314VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0995731314.jpg?v=1750917142"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-matt-isherwood.oembed","provider":"World of Books ","version":"1.0","type":"link"}