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This is a powerful tool for students′ - Todd Donovan, Western Washington University, co-author of The Elements of Social Scientific Thinking (8th edition)    `This is a valuable addition to the social research literature because it provides practical and detailed support to undergraduates who are conducting research for the first time′ - Tim May, University of Salford      `Purpose and technique combine in a clear, thorough and comprehensive step-by-step introduction to the NVivo qualitative software′ - Lyn Richards, Qualitative Solutions and Research Pty Ltd, Australia      For those who wish to learn about or carry out their own social research projects, Matthew David and Carole D Sutton′s excellent book provides the answer - a practical, balanced and comprehensive introduction giving equal weight to qualitative and quantitative approaches.       Social Research provides a general and integrated introduction to qualitative and quantitative research design, data collection and analysis and includes comprehensive and practical instruction (including screenshots) on the use of analysis software (SPSS v11 and QSR NVivo 2.0\/N6).      The authors emphasize the application in the real world of social research, while outlining the intellectual debates which frame practical concerns. 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