{"title":"Matthew Edgar","description":null,"products":[{"product_id":"tech-seo-guide-book-matthew-edgar-9781484290538","title":"Tech SEO Guide","description":"Tech SEO Guide provides a reference for everyone who works on the technical side of SEO. SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder for Google to crawl a website and rank a website in search results. Given how important organic search rankings can be for a website’s traffic, it is more important than ever to make sure the technical fundamentals are in place to support a website’s SEO performance.SEO professionals includes marketers, developers, programmers, UX professionals, designers, and business executives because technical SEO impacts and overlaps with so many different areas of a business. Because the book addresses a wider audience, it provides technical details but also includes higher-level discussions about how search engines and robots work too.    There are many different aspects of technical SEO and it is difficult to keep track of every detail, especially for people who only work on technical SEO matters on an occasional basis. Because of that, this guide book can be read all at once for those wanting to study technical SEO in detail or it can be read a paragraph at a time, allowing people to refer back to quickly jog their memory or review a complex topic. Each chapter walks through a different area of technical SEO, addressing specific scenarios and questions about that particular area. After discussing each section, the chapter will conclude with a summary of the important items to measure and monitor related to that section.  What You Will Learn  What factors to keep in mind as you begin a redesign of the website How to evaluate technical factors to see if a technical configuration is causing traffic to drop How to perform regular audits of a website to identify problems or areas of opportunity  Who This Book is For Marketers, developers, programmers, UX professionals, designers, and business executives","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49747654312209,"sku":"NGR9781484290538","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51029380202769,"sku":"NIN9781484290538","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52671704498449,"sku":"NLS9781484290538","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1484290534.jpg?v=1750827476"},{"product_id":"elements-of-a-successful-website-book-matthew-edgar-9780692828069","title":"Elements of a Successful Website","description":"\u003cp\u003eMaking your website a success isn't as difficult as you may at first think. By making simple changes-one step at a time-you can create a website that attracts visitors, fosters engagement, and drives results.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eElements of a Successful Website\u003c\/i\u003e, consultant, developer, and technical-marketing specialist Matthew Edgar gives you an accessible and actionable approach to improving your website. Working off the principle that the key to a successful website is to keep evolving, Edgar provides you with five simple yet effective themes that even a small business can apply. \u003c\/p\u003e \u003cp\u003eHowever, unlike other books of its type, \u003ci\u003eElements of a Successful Website\u003c\/i\u003e doesn't claim to have a miracle, one-size-fits-all solution. Instead, Edgar recognizes that each website is unique and encourages you to make the changes that resonate with your brand, letting the guidelines lead the way.\u003c\/p\u003e \u003cp\u003eUltimately, improving a website that achieves your goals is as easy as being open to making and testing small changes. Just adjust one element, note what works (and what doesn't), and keep improving until you see the desired results.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53351691190545,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53351691452689,"sku":"NIN9780692828069","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780692828069.jpg?v=1774709094"},{"product_id":"speed-metrics-guide-book-matthew-edgar-9798868801549","title":"Speed Metrics Guide","description":"Faster websites offer a better user experience and typically have higher conversion rates. It can be challenging to know where to invest to meaningfully improve a website's speed. Investing correctly to improve speed starts with understanding how to correctly measure speed and knowing how to use those measurements to identify the biggest opportunities.      Speed Metrics Guidehelps marketers, SEOs, business leaders, designers, and everybody else involved in website performance select the right metrics to use to optimize their website's speed. Each chapter examines a specific metric, discusses what it measures, why the metric matters and what tactics will help improve that metric.   What You'll Learn        The best metrics and tools to help you measure website speed, including Google's Core Web Vitals How and when to best use each metric Where each metric fits within the website loading process How to use each metric to find different ways of improving website speed            Who This book Is For  Non-technical audience, including marketers, SEOs, designers, and UX professionals.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53639947026705,"sku":"NLS9798868801549","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798868801549.jpg?v=1781013600"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-matthew-edgar.oembed","provider":"World of Books ","version":"1.0","type":"link"}