{"title":"Michael Beverland","description":null,"products":[{"product_id":"brand-management-book-michael-beverland-9781529616972","title":"Brand Management","description":"This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49753435996433,"sku":"NGR9781529616972","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50412401492241,"sku":"GOR013940483","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51033993773329,"sku":"NIN9781529616972","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51890895094033,"sku":"GOR014449080","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52655041577233,"sku":"NLS9781529616972","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1529616972.jpg?v=1758968180"},{"product_id":"brand-management-book-michael-beverland-9781529720129","title":"Brand Management","description":"Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity.    In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems.    Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland′s rebrand as The Netherlands.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50000716333329,"sku":"CIN1529720125VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50379452776721,"sku":"CIN1529720125G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50839899046161,"sku":"GOR012871370","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51734279127313,"sku":"GOR014384396","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51838299504913,"sku":"GOR014420256","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1529720125.jpg?v=1750861566"},{"product_id":"brand-management-book-michael-beverland-9781529616989","title":"Brand Management","description":"This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.      The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely.      Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences.       This textbook is essential reading for all students studying branding and brand management at university level.      Michael Beverland is Professor of Brand Marketing at University of Sussex Business School.      Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51034228097297,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51034231275793,"sku":"NIN9781529616989","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52655024177425,"sku":"NLS9781529616989","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1529616980.jpg?v=1751181414"},{"product_id":"very-short-fairly-interesting-and-reasonably-cheap-book-about-brand-management-book-michael-beverland-9781529795165","title":"A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management","description":"Each book in the ‘Very Short, Fairly Interesting \u0026amp; Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.    This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.    Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52485167153425,"sku":"NLS9781529795165","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52750573404433,"sku":"NIN9781529795165","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781529795165.jpg?v=1759857326"},{"product_id":"very-short-fairly-interesting-and-reasonably-cheap-book-about-brand-management-book-michael-beverland-9781529795172","title":"A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management","description":"Each book in the ‘Very Short, Fairly Interesting \u0026amp; Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.    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