{"title":"Michael Bierut","description":"\u003cp\u003eExplore the insightful world of Michael Bierut, a master of graphic design and visual communication. Delve into his influential books, perfect for aspiring designers and anyone passionate about the power of visual storytelling.\u003c\/p\u003e","products":[{"product_id":"how-to-use-graphic-design-to-sell-things-explain-things-make-things-look-better-book-michael-bierut-9780500296189","title":"How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world","description":"Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career.       Each project is told in Bierut’s own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today.        This revised and expanded edition of Bierut’s bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. 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Included is a foreword on Pentagram's history and evolution by Rick Poynor, one of today's most respected design critics and founder of the incisive British graphic-design magazine Eye.   Pentagram began with five partners; today, there are 19 working in London, New York, Austin, San Francisco and Berlin. With a list of clients that reads like a Who's Who of both the commercial and cultural worlds, the firm has over the last several years continued to produce influential, diverse, award-winning work: Justus Oehler's corporate identity for the Star Alliance, Fernando Gutiérrez's editorial designs for Colors and Matador magazines, Lorenzo Apicella's mobile tourist pavilion for the Hong Kong Tourist Authority, Abbott Miller's exhibition design for Harley Davidson, and Lisa Strausfeld's media wall project for New York's Penn Station are but a few examples.   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