{"title":"Michael Fertik","description":null,"products":[{"product_id":"hip-set-book-michael-fertik-9781912818082","title":"Hip Set","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49525256814865,"sku":"GOR012452481","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1912818086.jpg?v=1751187145"},{"product_id":"reputation-economy-book-michael-fertik-9780349406831","title":"The Reputation Economy","description":"In a world where technology allows companies to gather, aggregate and analyse data about us that includes our buying habits, our financial behavior, our professional and personal networks, and even our physical whereabouts - our digital reputations are becoming our most valuable currency. Whether you like it or not, everywhere you go, other people will be able to instantly access information about your reputation - with or without your knowledge or consent.  In The Reputation Economy, Michael Fertik reveals the secrets used to optimise the digital reputations and improve the lives of millions of users of Reputation.com.   Discover:  *Which keywords to include in your CV, performance review, and LinkedIn profile to ensure you come up at the top of recruiters and potential employers' search results *How to curate your on and offline activity in way that will reduce the risk profile (and therefore your premiums) calculated by insurers *How to lure venture capital for your business idea or start-up, court low interest rates from investors, and garner the attention of tech giants like Google and Microsoft *How to hide the negative information (or information that doesn't match how you want to be perceived) that's out in the ether. There's nothing you can do to erase that digital footprint, but there are tricks you can use to keep it from being discovered.   It will also show how you can use all this technology evaluate others' reputations so you always know who you're dealing with, whether it's a potential employee, investor or romantic partner.   In short, The Reputation Economy will show you how to become 'reputation rich' in a world where your digital reputation is as valuable as the cash in your wallet.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49604045406481,"sku":"GOR008830108","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50705884774673,"sku":"GOR006470611","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0349406839.jpg?v=1750781540"},{"product_id":"wild-west-2-0-how-to-protect-and-restore-your-online-reputation-on-the-untamed-s-book-michael-fertik-9780814415092","title":"Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier","description":"The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself.On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory compe ti tor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business.In the age of Wild West 2.0, everyone has an online reputation. Who do you want to create yours?","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49641197699345,"sku":"GOR008667325","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49810300633361,"sku":"CIN0814415091G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0814415091.jpg?v=1751264864"},{"product_id":"hip-set-book-michael-fertik-9780988413146","title":"Hip Set","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50404610408721,"sku":"CIN0988413140G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0988413140.jpg?v=1751364445"},{"product_id":"reputation-economy-book-michael-fertik-9780385347594","title":"The Reputation Economy","description":"\u003cp\u003e\u003cb\u003eReputation is power.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYour reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.\u003c\/p\u003e\u003cp\u003eAnd in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you--your buying habits, your finances, your professional and personal networks, and even your physical whereabouts--at any time. In a world where technology allows companies and individuals alike to not only \u003ci\u003egather\u003c\/i\u003e all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency.\u003c\/p\u003e\u003cp\u003eHere, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects.\u003c\/p\u003e\u003cp\u003eYou will learn: \u003c\/p\u003e\u003cp\u003e- What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results.\u003cbr\u003e- How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors.\u003cbr\u003e- Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers.\u003cbr\u003e- Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie's List, or your standing--as buyer or seller--on sharing economy sites like AirBnB or Uber.\u003cbr\u003e- How to create false tails and digital smokescreens to hide the negative information that's out there.\u003c\/p\u003e\u003cp\u003eWith a good digital footprint, the world is your oyster. 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