{"title":"Michael Soon Lee","description":null,"products":[{"product_id":"cross-cultural-selling-for-dummies-book-michael-soon-lee-9780470377017","title":"Cross-Cultural Selling For Dummies","description":"Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.  This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to:     Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team   You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49558887825681,"sku":"CIN0470377011G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50351554199825,"sku":"CIN0470377011A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50987295605009,"sku":"GOR006233658","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53035021893905,"sku":"NIN9780470377017","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470377011.jpg?v=1751391688"},{"product_id":"beyond-the-bamboo-curtain-book-michael-soon-lee-9781959811145","title":"Beyond The Bamboo Curtain","description":"Beyond The Bamboo Curtain: Understanding America's Invisible Minority is a masterfully woven memoir integrating well-documented facts that give deeper understanding into Asian American cultural identity. Michel Soon Lee powerfully reveals how he overcame prejudice and discrimination to become the man he is today. Shedding light on the diverse Asian American experience mostly absent from history books and the media or distorted by stereotypes such as the myth of the \"model minority\"...Beyond The Bamboo Curtain illuminates the many facets of the Asian American culture and strives to reduce violence and anti-Asian sentiment. This essential work is must reading for all those seeking to understand and shed hidden prejudices toward Asian Americans.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51062330360081,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51062333079825,"sku":"NIN9781959811145","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52120603296017,"sku":"NLS9781959811145","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53122397470993,"sku":"CIN1959811142A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1959811142.jpg?v=1751030121"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-michael-soon-lee.oembed","provider":"World of Books ","version":"1.0","type":"link"}