{"title":"Michael Youngblood","description":null,"products":[{"product_id":"rethinking-users-book-michael-youngblood-9789063695811","title":"Rethinking Users","description":"Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users.  Rethinking Users introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centered thinking and design inspiration. For designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49737802121489,"sku":"NGR9789063695811","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50128609181969,"sku":"CIN9063695810VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51438482161937,"sku":"GOR012600395","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52111723823377,"sku":"NIN9789063695811","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9063695810.jpg?v=1761990602"},{"product_id":"cultivating-community-book-michael-youngblood-9780983447276","title":"Cultivating Community","description":"In Cultivating Community, anthropologist Michael Youngblood explores the creation of political meaning and the construction of collective identity in an agrarian social movement in western India. The book's core questions are fundamental to understanding mass movements anywhere: Where do movement ideologies come from and what makes them compelling? What motivates diverse groups of ordinary people to rise together in common cause? How can we make sense of individual participants in a movement when their participation sometimes appears irrational and against their own interests? Cultivating Community explores these questions through an examination of the Shetkari Sanghatana, a massive anti-statist movement in India's Maharashtra state. The movement, which mobilizes participants from a broad cross-section of rural castes and classes, calls for the end of government intervention in agriculture and the restoration of a golden age of rural rule under a mythological demon king named Bali. In this rich ethnographic examination, Youngblood argues for a participant-centric view of the Shetkari Sanghatana, digging beneath the movement's loudest voices and it's most visible exploits to see how the movement is experienced and constructed by individual participants on the ground. Through vivid descriptions of the movement in settings that include activist training camps, strategy meetings, massive protest rallies, religious festivals, and day-to-day village life, the author shows how participants and leaders together deploy a pool of shared but highly ambiguous spiritual and political symbols in an ongoing competition to define what the movement stands for, whose interests it represents, and what the future should look like. This award-winning book is based on extensive observations and interviews during two and a half years of field research with the Shetkari Sanghatana in 1996-1999. Its ambitious inquiry delves into the fields of history, political science, economics, organizational studies, cultural geography, folklore, and religion, as well as cultural anthropology. Cultivating Community will not only enrich insight into rural life in India during a period of profound economic, political and cultural change, it will also give readers new ways to think about social mobilizations and protest movements around the world.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51010327838993,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51010332066065,"sku":"NIN9780983447276","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0983447276.jpg?v=1751203098"},{"product_id":"bible-study-manual-book-michael-youngblood-9781452038377","title":"Bible Study Manual","description":"This book is a step by step guide of how to study the Bible. You begin with a look at how the sequence of events and the background context determines the main lesson God intends for the passage. Next you learn how to find additional passages about any Bible subject and how to find the root meaning of them. The last part of this seminar shows you how all physical, mental, spiritual things can be understood and determined by three simple principles, and ends on how to apply the Bible to your daily life. Anyone can study and learn from the Bible even if they have had very little education.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52430768374033,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52430769127697,"sku":"NLS9781452038377","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781452038377.jpg?v=1759170626"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-michael-youngblood.oembed","provider":"World of Books ","version":"1.0","type":"link"}