{"title":"Mico Yuk","description":null,"products":[{"product_id":"data-visualization-for-dummies-book-mico-yuk-9781118502891","title":"Data Visualization For Dummies","description":"A straightforward, full-color guide to showcasing data so your audience can see what you mean, not just read about it   Big data is big news! Every company, industry, not-for-profit, and government agency wants and needs to analyze and leverage datasets that can quickly become ponderously large. Data visualization software enables different industries to present information in ways that are memorable and relevant to their mission. This full-color guide introduces you to a variety of ways to handle and synthesize data in much more interesting ways than mere columns and rows of numbers.   Learn meaningful ways to show trending and relationships, how to convey complex data in a clear, concise diagram, ways to create eye-catching visualizations, and much more!     Effective data analysis involves learning how to synthesize data, especially big data, into a story and present that story in a way that resonates with the audience This full-color guide shows you how to analyze large amounts of data, communicate complex data in a meaningful way, and quickly slice data into various views Explains how to automate redundant reporting and analyses, create eye-catching visualizations, and use statistical graphics and thematic cartography Enables you to present vast amounts of data in ways that won't overwhelm your audience   Part technical manual and part analytical guidebook, Data Visualization For Dummies is the perfect tool for transforming dull tables and charts into high-impact visuals your audience will notice...and remember.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49574810485009,"sku":"GOR008697838","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50161313808657,"sku":"CIN1118502892G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":50763748213009,"sku":"CIN1118502892LN","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51588763582737,"sku":"GOR014338533","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53120212140305,"sku":"CIN1118502892VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1118502892.jpg?v=1751015812"},{"product_id":"driving-buy-in-book-mico-yuk-9781394307494","title":"Driving Buy-In","description":"A step-by-step guide to transforming data into stakeholder buy-in and decisive action   Driving Buy-In, by data storytelling veteran Mico Yuk—who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom—provides a practical guide for professionals who craft data visualizations and presentations that light a fire under decision-makers. It shows how to transform insights into real-world action. Eighty-eight percent of insights never influence a decision. This book fixes that.   Yuk introduces the Buy-In Method™, a two-pillar system for turning information into action — grounded in behavioral science and neuroscience research. Pillar 1, the Data Storytelling Framework™ (Discover, Define, Design, and Deliver), turns data into a story the brain is wired to respond to. Pillar 2, the Three Signs of Influence (Clarity, Buy-In, and Action), reveals in real time whether your message is landing and exactly where stakeholders are in the decision process. Rather than focusing on technical skills or visual design, this book teaches the often-overlooked skill of reading human behavior.   You'll learn:     How to ask the right questions that uncover the real problem — move beyond vague requests and endless scope creep to get to the truth How to transform the way you communicate with stakeholders or executives — translate and present technical findings so anyone can understand and act on them How to build stories that drive action — using the same structure behind Hollywood blockbusters How to read any room using the Three Signs of Influence (Clarity, Buy-In, Action) — no more guessing if stakeholders will act on your insights Why human influence is your competitive advantage — in the AI era, anyone can generate insights, but driving stakeholder buy-in is what makes you irreplaceable   This book is for professionals who present data to influence stakeholders and accelerate decisions: analysts, data scientists, BI teams, product managers, consultants, AI\/ML professionals, and executives. It's an expert guide in data communication for professionals who want to know exactly what works, what doesn't, and how to design and deliver presentations that will get buy-in from the people who make decisions. Go from order-taker to decision driver.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52699354005777,"sku":"NGR9781394307494","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53498241057041,"sku":"NIN9781394307494","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781394307494.jpg?v=1775123232"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-mico-yuk.oembed","provider":"World of Books ","version":"1.0","type":"link"}