{"title":"Mike Kennard","description":null,"products":[{"product_id":"a-to-z-of-innovation-management-book-mike-kennard-9781999682316","title":"The A to Z of Innovation Management","description":"Innovation - easy to say, but invariably difficult to manage.    Why does this matter? Because without managing innovation effectively your customers will eventually leave for innovative competitors that can better serve their needs.    Innovation Management has therefore become a rapidly growing field of study, but this in turn has made it increasingly difficult to keep abreast of the key developments and the sometimes bewildering array of new terminology.    Help is at hand. In this unique book Dr Mike Kennard explores 26 key Innovation Management theories, models and frameworks incorporating strategic, organisational, economic and technological perspectives.    Backed up with the latest research and packed with practitioner examples this book is essential reading for Business, Management, Engineering and Technology students, particularly at Masters and MBA level.    Drawing on the author's extensive experience The A to Z of Innovation Management is also designed to be an invaluable text for busy professional Managers, Executives and Directors charged with 'innovating' (this means you).    Concise, accessible and authoritative The A to Z of Innovation Management provides you with the knowledge, insights and tools to avoid the pitfalls, overcome the barriers and succeed with your own innovation journey. So, let's get started...","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50122938876177,"sku":"GOR009990706","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1999682319.jpg?v=1751030134"},{"product_id":"innovation-and-entrepreneurship-book-mike-kennard-9780367510572","title":"Innovation and Entrepreneurship","description":"The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors.  The book:  • Identifies the key challenges and dilemmas faced by managers and executives charged with leading, stimulating and sustaining innovation within large complex organisations.  • Explores the critical factors that drive entrepreneurial venture creation and growth, including the search for opportunities, the management of risk and the evaluation of alternative funding sources.  • Considers how innovation and entrepreneurship can be facilitated through the development of technology, knowledge, intellectual property and networks.  Each chapter includes an essential summary of the key points, a practical example focusing on innovation and entrepreneurship in action, discussion and reflection activities, as well as further reading suggestions.  Innovation and Entrepreneurship provides a practical and concise introduction for executive education students studying MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying modules on Innovation and Entrepreneurship.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51263028625681,"sku":"NIN9780367510572","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52452719395089,"sku":"NLS9780367510572","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/036751057X.jpg?v=1751324486"},{"product_id":"innovation-and-entrepreneurship-book-mike-kennard-9780367510589","title":"Innovation and Entrepreneurship","description":"The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors.  The book:  • Identifies the key challenges and dilemmas faced by managers and executives charged with leading, stimulating and sustaining innovation within large complex organisations.  • Explores the critical factors that drive entrepreneurial venture creation and growth, including the search for opportunities, the management of risk and the evaluation of alternative funding sources.  • Considers how innovation and entrepreneurship can be facilitated through the development of technology, knowledge, intellectual property and networks.  Each chapter includes an essential summary of the key points, a practical example focusing on innovation and entrepreneurship in action, discussion and reflection activities, as well as further reading suggestions.  Innovation and Entrepreneurship provides a practical and concise introduction for executive education students studying MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying modules on Innovation and Entrepreneurship.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51284801257745,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51284803485969,"sku":"NIN9780367510589","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52531415187729,"sku":"NLS9780367510589","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367510588.jpg?v=1750696946"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-mike-kennard.oembed","provider":"World of Books ","version":"1.0","type":"link"}