{"title":"Mitch Prinstein","description":null,"products":[{"product_id":"popular-book-mitch-prinstein-9781785040535","title":"Popular","description":"Who doesn't want to be more popular? Surely a person's popularity, be it at school, work or socially, is the best predictor of how happy and successful they will be?   The truth is actually much more complex and is based on millennia of human evolution. This impeccably researched and highly entertaining book presents two very distinct types of popularity and shows how only one of them will get you what you want.  Professor of Psychology and popularity expert Mitch Prinstein has based his book Popular on two decades of research into the human psyche and genetic make-up. He investigates the science of what popularity is, why we care about it so much – even if we don’t think we do – and if we can still become popular, even if we were outcasts when we were younger. He investigates social media phenomena, including Facebook friends, Instagram likes and Twitter followers, and explores how they tap into our basic need to survive. He also examines the correlation between popularity, health and lifespan, and offers important insights into parenting for popularity, explaining why supporting children in the right way will help them cultivate the right kind of popularity and shape them positively as adults in the future.   An enlightening read on a topic that has fascinated us for centuries, Popular will provide insight into your own popularity and how it influences your life in unexpected ways.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49513453846801,"sku":"GOR008559466","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49525455192337,"sku":"GOR012555752","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50188537757969,"sku":"GOR009407919","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1785040537.jpg?v=1751444316"},{"product_id":"popularity-illusion-book-mitch-prinstein-9781785040559","title":"The Popularity Illusion","description":"Who doesn't want to be more popular? Popularity expert Professor Mitch Prinstein shows that perhaps we should be careful what we wish for ...  Surely a person's popularity, be it at school, work or on social media, is the best predictor of how happy and successful they will be? The truth is actually much more complex and is based on millennia of human evolution. In this impeccably researched and highly entertaining book, Professor Mitch Prinstein reveals that there are two very distinct types of popularity: the first based on status and the second based on likeability. Whilst we may be hardwired to crave status, only one of these types will really get you where you want.   Based on two decades of research into the human psyche and genetic make-up, The Popularity Illusion reveals the  science behind what popularity is and why we care about it so much – even if we don't think we do. Investigating  social media phenomena, playground cliques and work place politics, Professor Mitch Prinstein explores how popularity taps into our basic need to survive and examines the surprising links to our health and lifespan, offering important insights for all of us about how we can cultivate the right kind of popularity of ourselves and our children.   An enlightening read on a topic that has fascinated us for centuries, The Popularity Illusion will show you how popularity influences your life in unexpected ways.  First published in hardback as Popular: Why Being Liked is the Secret to Greater Success and Happiness.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49528874762513,"sku":"GOR009183439","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1785040553.jpg?v=1751154306"},{"product_id":"popular-book-mitch-prinstein-9780399563737","title":"Popular","description":"\u003cb\u003eA leading psychologist examines how our popularity affects our success, our relationships, and our happiness--and why we don't always want to be the most popular\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eNo matter how old you are, there's a good chance that the word popular immediately transports you back to your teenage years. Most of us can easily recall the adolescent social cliques, the high school pecking order, and which of our peers stood out as the most or the least popular teens we knew. Even as adults we all still remember exactly where we stood in the high school social hierarchy, and the powerful emotions associated with our status persist decades later. This may be for good reason. \u003cp\u003e\u003c\/p\u003e \u003ci\u003ePopular\u003c\/i\u003e examines why popularity plays such a key role in our development and, ultimately, how it still influences our happiness and success today. In many ways--some even beyond our conscious awareness--those old dynamics of our youth continue to play out in every business meeting, every social gathering, in our personal relationships, and even how we raise our children. Our popularity even affects our DNA, our health, and our mortality in fascinating ways we never previously realized. More than childhood intelligence, family background, or prior psychological issues, research indicates that it's how popular we were in our early years that predicts how successful and how happy we grow up to be. \u003cp\u003e\u003c\/p\u003e But it's not always the conventionally popular people who fare the best, for the simple reason that there is more than one type of popularity--and many of us still long for the wrong one. As children, we strive to be likable, which can offer real benefits not only on the playground but throughout our lives. In adolescence, though, a new form of popularity emerges, and we suddenly begin to care about status, power, influence, and notoriety--research indicates that this type of popularity hurts us more than we realize. \u003cp\u003e\u003c\/p\u003e Realistically, we can't ignore our natural human social impulses to be included and well-regarded by others, but we can learn how to manage those impulses in beneficial and gratifying ways. \u003ci\u003ePopular\u003c\/i\u003e relies on the latest research in psychology and neuroscience to help us make the wisest choices for ourselves and for our children, so we may all pursue more meaningful, satisfying, and rewarding relationships.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49616757260561,"sku":"CIN0399563733G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50430435361041,"sku":"CIN0399563733VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51320487870737,"sku":"GOR012359156","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52980887912721,"sku":"GOR014678073","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52981701837073,"sku":"CIN0399563733A","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0399563733.jpg?v=1751292142"},{"product_id":"popular-the-power-of-likability-in-a-status-obsessed-world-cd-9781524777791","title":"Popular","description":"\u003cb\u003eA leading psychologist examines how our popularity affects our success, our relationships, and our happiness--and why we don't always want to be the most popular\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eNo matter how old you are, there's a good chance that the word popular immediately transports you back to your teenage years. Most of us can easily recall the adolescent social cliques, the high school pecking order, and which of our peers stood out as the most or the least popular teens we knew. Even as adults we all still remember exactly where we stood in the high school social hierarchy, and the powerful emotions associated with our status persist decades later. This may be for good reason. \u003cp\u003e\u003c\/p\u003e \u003ci\u003ePopular\u003c\/i\u003e examines why popularity plays such a key role in our development and, ultimately, how it still influences our happiness and success today. In many ways--some even beyond our conscious awareness--those old dynamics of our youth continue to play out in every business meeting, every social gathering, in our personal relationships, and even how we raise our children. Our popularity even affects our DNA, our health, and our mortality in fascinating ways we never previously realized. More than childhood intelligence, family background, or prior psychological issues, research indicates that it's how popular we were in our early years that predicts how successful and how happy we grow up to be. \u003cp\u003e\u003c\/p\u003e But it's not always the conventionally popular people who fare the best, for the simple reason that there is more than one type of popularity--and many of us still long for the wrong one. As children, we strive to be likable, which can offer real benefits not only on the playground but throughout our lives. 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Most of us can easily recall the adolescent social cliques, the high school pecking order, and which of our peers stood out as the most or the least popular teens we knew. Even as adults we all still remember exactly where we stood in the high school social hierarchy, and the powerful emotions associated with our status persist decades later. This may be for good reason. \u003cp\u003e\u003c\/p\u003e \u003ci\u003ePopular\u003c\/i\u003e examines why popularity plays such a key role in our development and, ultimately, how it still influences our happiness and success today. In many ways--some even beyond our conscious awareness--those old dynamics of our youth continue to play out in every business meeting, every social gathering, in our personal relationships, and even how we raise our children. Our popularity even affects our DNA, our health, and our mortality in fascinating ways we never previously realized. 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