{"title":"Moorhead","description":null,"products":[{"product_id":"organisational-behaviour-book-moorhead-9780618305872","title":"Organisational Behaviour","description":"This book will introduce you to the basic history and concepts of Rhetoric, and demonstrate those concepts by allowing you to experience the rhetoric in the music at Walt Disney World. Starting with the prayer theory of Homer and the ancient Greeks, we learn that Flattery, Quid pro Quo, and appeals for consistency are persuasive. Then Plato coins the term rhetoric, but uses it in a negative sense. His student, Aristotle, writes the most important work on Rhetoric in history, emphasizing ethics, emotion, and logic. We believe some things just because we trust the word of someone else. Aristotle also taught the three basic uses of rhetoric: in the courts, in the political assemblies, and in the culture. The Romans added the 5 basic considerations of Rhetoric: Invention, Arrangement, Style, Memory, and Delivery. Contemporary rhetoricians, Kenneth Burke, Chaim Perelman, and Stephen Toulmin add concepts like identification, cultural values, and the two-sided message. Disney provides musical experiences of all of these. Everyone is familiar with Disney Music. But, few have analyzed what types of persuasive messages are communicated through Disney music. Find out for yourself what the rest of the world is being persuaded by listening to the music. Take, for example, the song Two Brothers in The American Adventure. Is it pro-war or anti-war? How would you analyze the rhetoric of such music? This book explains the methods rhetoricians have been using for thousands of years.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49600245727505,"sku":"GOR001816514","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49882261946641,"sku":"GOR007597973","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51600907632913,"sku":"CIN0618305874G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0618305874.jpg?v=1750699684"},{"product_id":"meaning-of-life-book-moorhead-9781556520389","title":"The Meaning of Life","description":"Featuring twenty-five insightful selections by prominent philosophers, literary figures, and religious thinkers, \u003cem\u003eThe Meaning of Life: A Reader, \u003c\/em\u003e Fourth Edition, serves as an ideal core text for courses on the meaning of life and introduction to philosophy courses where the topic is emphasized. In Part I the articles defend the view that without faith in God, life has no meaning or purpose. In Part I the selections oppose this claim, defending instead a nontheistic, humanistic alternative--that life can have meaning even in the absence of theistic commitment. In Part I the readings address whether the question of the meaning of life is itself meaningful. The fourth edition adds selections reflecting Buddhist and Confucian thought and also features a new Part IV on the end of life, raising issues about how our perspectives on death affect our understanding of the meaning of life.\u003cbr\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50451394199825,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50451397017873,"sku":"CIN1556520387G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1556520387.jpg?v=1751275471"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-moorhead.oembed","provider":"World of Books ","version":"1.0","type":"link"}