{"title":"Natalie Nixon","description":null,"products":[{"product_id":"creativity-leap-book-natalie-nixon-9781523088256","title":"The Creativity Leap","description":"\u003cb\u003e\"Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.\"\u003cbr\u003e --Nir Eyal, bestselling author of \u003ci\u003eHooked\u003c\/i\u003e and \u003ci\u003eIndistractable\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation.\u003cbr\u003e \u003cbr\u003e Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds--farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more--she offers illuminating examples of how creativity manifests in every kind of work.\u003cbr\u003e \u003cbr\u003e Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49667577413905,"sku":"GOR012523288","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49727624675601,"sku":"GOR012664808","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49748122435857,"sku":"CINB07Y4JNH26G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50226740986129,"sku":"CINB07Y4JNH26VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52466779750673,"sku":"GOR014532322","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B07Y4JNH26.jpg?v=1751117762"},{"product_id":"creativity-leap-book-natalie-nixon-9780369343918","title":"The Creativity Leap","description":null,"brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51277911130385,"sku":"NIN9780369343918","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51630635614481,"sku":"NGR9780369343918","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52486100484369,"sku":"NLS9780369343918","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0369343913.jpg?v=1750974817"},{"product_id":"creativity-leap-second-edition-book-natalie-nixon-9798890571625","title":"The Creativity Leap, Second Edition","description":"\u003cb\u003eMaster creative thinking in the AI age with practical tools that blend imagination and discipline for better innovation in this updated, award-winning business bestseller.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Now updated with 20 percent new content, this Porchlight Business Book of the Year returns with all-new case studies and a groundbreaking chapter on creative partnerships with AI and emerging technologies. Natalie Nixon demonstrates that humans are hardwired for creativity-a competency anyone can develop by balancing wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail).\u003cbr\u003e \u003cbr\u003e Drawing on interviews with professionals across diverse industries-from farming to medicine to technology-Nixon reveals how inquiry, improvisation, and intuition enhance creative capacity in every kind of work. This second edition features fresh success stories from resourceful businesses that have mastered the delicate dance between human imagination and artificial intelligence in a rapidly changing world.\u003cbr\u003e \u003cbr\u003e Combining practical creativity tools with illuminating stories of innovative people and organizations, this book serves as a provocation, an inspiration, and an invitation to unleash the innate creativity within each of us. Nixon offers a dynamic approach to adaptation and innovation that allows the freedom to access our full human potential-even as technology continues to reshape how we work. This essential guide helps anyone cultivate the creative thinking needed to thrive in today's complex business landscape.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":53613222920465,"sku":"NGR9798890571625","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798890571625.jpg?v=1780316917"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-natalie-nixon.oembed","provider":"World of Books ","version":"1.0","type":"link"}