{"title":"Nathan Baird","description":null,"products":[{"product_id":"innovator-s-playbook-book-nathan-baird-9780730383642","title":"Innovator's Playbook","description":"Innovation is hard and rarely successful. Most innovations fail because of little or poor work at the front-end of the innovation process, that is, the initial pre-development phase where opportunities are identified and concepts are developed. The author shares his experience, tools and methods developed over hundreds of successful implementations and training of customer-centric innovation and design across multiple industries and continents. Through the Design Thinking method and a truly customer-centric approach to innovation, aspirational entrepreneurs, corporates and public sector workers across all levels, will learn to stop inventing solutions for non-existent needs and instead jump to the solution.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49739117429009,"sku":"NGR9780730383642","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51006303273233,"sku":"NIN9780730383642","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53191178682641,"sku":"GOR014798862","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0730383644.jpg?v=1750743693"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-nathan-baird.oembed","provider":"World of Books ","version":"1.0","type":"link"}