{"title":"Nicholas Jackson O'shaughnessy","description":null,"products":[{"product_id":"selling-hitler-book-nicholas-jackson-o-shaughnessy-9781787384927","title":"Selling Hitler","description":"Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'etre, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the Third Reich - its editor and first author. Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiques, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy city's name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator - his ideas were always second- hand.Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda - it would not have been the Reich.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49740966691089,"sku":"NGR9781787384927","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52389657805073,"sku":"NIN9781787384927","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1787384926.jpg?v=1772035426"},{"product_id":"politics-and-propaganda-book-nicholas-jackson-o-shaughnessy-9780472114436","title":"Politics and Propaganda","description":"In a world of near-boundless suspicion of politics and the media, why do politicians still exploit the familiar techniques of propaganda? And why are we so vulnerable to their inscrutable allure? In Politics and Propaganda Nicholas O'Shaughnessy shows us why propaganda continues to be one of the prime movers of human history.  O'Shaughnessy, renowned author, scholar, and founder of the cutting-edge field of political marketing, explores one of the most-studied but least-understood aspects of civilized society. His comprehensive study of rhetoric, myth, and symbol explains both the evolution of propaganda and its continued success in the modern and post-modern eras. The result is an elegantly argued analysis that draws on a veritable encyclopedia of examples to explain the persistent appeal of disinformation in an age of high media literacy and intense political and social skepticism.  Nicholas Jackson O'Shaughnessy is Professor of Marketing at the University of Keele (UK) and a member of that university's Center for Political Marketing. He is a Fellow of Hughes Hall, Cambridge, and an Elected Fellow of the Royal Society for the Encouragement of Arts, Manufactures, and Commerce. Professor O'Shaughnessy is also the author of numerous well-known books on aspects of political marketing.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51474269896977,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51474271535377,"sku":"GOR014295032","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52330478534929,"sku":"CIN0472114433G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0472114433.jpg?v=1751135158"},{"product_id":"phenomenon-of-political-marketing-book-nicholas-jackson-o-shaughnessy-9781349103546","title":"The Phenomenon of Political Marketing","description":"This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52584965210385,"sku":"NLS9781349103546","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52748167315729,"sku":"NIN9781349103546","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781349103546.jpg?v=1761051702"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-nicholas-jackson-o-shaughnessy.oembed","provider":"World of Books ","version":"1.0","type":"link"}