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The next two sections focus on the process of deciding to run for public office, especially the crucial role of mentors, and the challenges female candidates face when campaigning, as they work to raise money, develop effective messages, and overcome voter biases regarding women in leadership roles. The final section explores how women govern once in office, showing the impact of having larger numbers of women in positions of political power.   A valuable resource for students, scholars, and voters of all backgrounds, Politicking While Female: The Political Lives of Women offers a comprehensive and accessible collection of essays, supported by new research and analysis, that captures central debates in the study of gender and politics.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50361831457041,"sku":"CIN080717291XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51331377463569,"sku":"CIN080717291XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52684775424273,"sku":"NLS9780807172919","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52740207804689,"sku":"NIN9780807172919","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/080717291X.jpg?v=1762598527"},{"product_id":"qualifications-gap-book-nichole-m-bauer-9781108818896","title":"The Qualifications Gap","description":"What does it take for women to win political office? This book uncovers a gendered qualifications gap, showing that women need to be significantly more qualified than men to win elections. Applying insights from psychology and political science and drawing on experiments, public opinion data, and content analysis, Nichole M. Bauer presents new evidence of how voter biases and informational asymmetries combine to disadvantage female candidates. The book shows that voters conflate masculinity and political leadership, receive less information about the political experiences of female candidates, and hold female candidates to a higher qualifications standard. This higher standard is especially problematic for Republican female candidates. The demand for masculinity in political leaders means these women must “look like men” but also be better than men to win elections.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51020087197969,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51020089393425,"sku":"NIN9781108818896","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52456201617681,"sku":"NLS9781108818896","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53119375999249,"sku":"CIN1108818897A","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1108818897.jpg?v=1751206019"},{"product_id":"qualifications-gap-book-nichole-m-bauer-9781108836326","title":"The Qualifications Gap","description":"Women need to be significantly more qualified than men to win political office. This book explains how voter biases and informational asymmetries combine to disadvantage female candidates. It is for scholars and lay readers who are interested in gender and politics, campaigns and elections, political psychology, and political communication.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52403546226961,"sku":"NLS9781108836326","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53223000932625,"sku":"NIN9781108836326","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781108836326.jpg?v=1758761310"},{"product_id":"feminizing-political-institutions-book-nichole-m-bauer-9780197841525","title":"Feminizing Political Institutions","description":"Ce livre est une  tude destin e aux professionnels du textile, de la mode et de la communication pour comprendre comment s'op re la relation entre les m dias, la formation du sujet social et le consommateur, ainsi que les principaux facteurs d'optimisation de la croissance des b n fices. 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