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Drawing on startling new research in neuroscience, behavioural psychology and perception, he shows that we have no hidden depths to plumb, and unconscious thought is a myth. Instead, we generate our ideas, motives and thoughts in the moment. This revelation explains many of the quirks of human behaviour - for example why our supposedly firm political beliefs, personal preferences and even our romantic attractions are routinely proven to be inconsistent and changeable.   As the reader discovers, through mind-bending visual examples and counterintuitive experiments, we are all characters of our own creation, constantly improvising our behaviour based on our past experiences. 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Nick Chater has blown my mind' Tim Harford  'A  total assault on all lingering psychiatric and psychoanalytic notions  of mental depths ... Light the touchpaper and stand well back' New Scientist  We  all like to think we have a hidden inner life. Most of us assume that  our beliefs and desires arise from the murky depths of our minds, and,  if only we could work out how to access this mysterious world, we could  truly understand ourselves. For more than a century, psychologists and  psychiatrists have struggled to discover what lies below our mental  surface.  In The Mind Is Flat, pre-eminent behavioural  scientist Nick Chater reveals that this entire enterprise is utterly  misguided. Drawing on startling new research in neuroscience,  behavioural psychology and perception, he shows that we have no hidden  depths to plumb, and unconscious thought is a myth. Instead, we generate  our ideas, motives and thoughts in the moment. This revelation explains  many of the quirks of human behaviour - for example why our supposedly  firm political beliefs, personal preferences and even our romantic  attractions are routinely proven to be inconsistent and changeable.   As  the reader discovers, through mind-bending visual examples and  counterintuitive experiments, we are all characters of our own creation,  constantly improvising our behaviour based on our past experiences.  And, as Chater shows us, recognising this can be liberating.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49560906826001,"sku":"GOR009937261","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49640790393105,"sku":"GOR013275221","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49730430501137,"sku":"NGR9780241208779","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50326083174673,"sku":"GOR010090169","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50412443435281,"sku":"GOR010174777","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52153342689553,"sku":"CIN0241208777VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0241208777.jpg?v=1751423483"},{"product_id":"mind-is-flat-book-nick-chater-9780300248531","title":"The Mind Is Flat","description":"\u003cb\u003eIn a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental surface of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. \u003cp\u003e\u003c\/p\u003e In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences. Engaging the reader with eye-opening experiments and visual examples, the author first demolishes our intuitive sense of how our mind works, then argues for a positive interpretation of the brain as a ceaseless and creative improviser. \u003cp\u003e\u003c\/p\u003e Nick Chater is professor of behavioral science at the Warwick Business School and cofounder of Decision Technology Ltd. He has contributed to more than two hundred articles and book chapters and is author, coauthor, or coeditor of fourteen books.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49942438248721,"sku":"CIN0300248539G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53621510504721,"sku":"CIN0300248539VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0300248539.jpg?v=1750909761"},{"product_id":"language-game-book-morten-h-christiansen-9781541674981","title":"The Language Game","description":"\u003cp\u003e\u003cb\u003eForget the language instinct--this is the story of how we make up language as we go \u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e Language is perhaps humanity's most astonishing capacity--and one that remains poorly understood. In \u003ci\u003eThe Language Game\u003c\/i\u003e, cognitive scientists Morten H. Christiansen and Nick Chater show us where generations of scientists seeking the rules of language got it wrong. Language isn't about hardwired grammars but about near-total freedom, something like a game of charades, with the only requirement being a desire to understand and be understood. From this new vantage point, Christiansen and Chater find compelling solutions to major mysteries like the origins of languages and how language learning is possible, and to long-running debates such as whether having two words for \"blue\" changes what we see. In the end, they show that the only real constraint on communication is our imagination. \u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50140344910097,"sku":"CIN1541674987VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51035801846033,"sku":"NIN9781541674981","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51694482096401,"sku":"CIN1541674987G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53393265459473,"sku":"GOR014898047","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1541674987.jpg?v=1751308510"},{"product_id":"probabilistic-mind-book-nick-chater-9780199216093","title":"The Probabilistic Mind","description":"The rational analysis method, first proposed by John R. 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The hope was that governments could deploy a new approach to addressing society’s deepest challenges, from inadequate retirement planning to climate change—gently, but cleverly, nudging people to make choices for their own good and the good of the planet.  It was all very convenient, and false. As behavioral scientists Nick Chater and George Loewenstein show in It’s On You, nudges rarely work, and divert us from policies that do. For example, being nudged to switch to green energy doesn’t cut carbon, and it distracts from the real challenge of building a low-carbon economy.  It’s on You shows how the rich and powerful have repeatedly used a clever sleight of hand: blaming individuals for social problems, with behavioral economics an unwitting accomplice, while lobbying against the systemic changes that could actually help. 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The papers demonstrate that the thesis that logic provides the basis of human inference is central to much cognitive science, although the commitment to this view is often implicit. They then note that almost all human inference is uncertain, whereas logic is the calculus of certain inference. This mismatch means that logic is not the appropriate model for human thought. Oaksford and Chater's argument draws on research in computer science, artificial intelligence and philosophy of science, in addition to experimental psychology. The authors propose that probability theory, the calculus of uncertain inference, provides a more appropriate model for human thought. They show how a probabilistic account can provide detailed explanations of experimental data on Wason's selection task, which many have viewed as providing a paradigmatic demonstration of human irrationality. 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A master class on how to blend individual psychology with institutions, so that people are encouraged to get involved and develop solutions to our urgent problems via the democratic process.\" --​Daron Acemoglu, Nobel Laureate and author of \u003ci\u003ePower and Progress \u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e Two decades ago, behavioral economics burst from academia to the halls of power, on both sides of the Atlantic, with the promise that correcting individual biases could help transform society. The hope was that governments could deploy a new approach to addressing society's deepest challenges, from inadequate retirement planning to climate change--gently, but cleverly, nudging people to make choices for their own good and the good of the planet.\u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e It was all very convenient, and false. 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