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Nick encourages readers to pursue opportunities with good odds, low risk, and moderate rewards that will set you up for a successful life, not just a successful business. Forget about mastering your craft, Huber advises. Focus on mastering sales, hiring, and delegation instead. It's not about doing what you love or pursuing your passion. It's about following the path of least resistance and executing on a proven idea in a proven market to win. \u003c\/p\u003e \u003cp\u003eBringing together the stories of dozens of successful businesses, including his own, Huber reveals an accessible but often-overlooked path to wealth and a life well-lived. To Nick, entrepreneurship isn't about trying to reinvent the wheel. It's not about new ideas, raising venture capital funding, or going on Shark Tank. Instead, it's about doing common things uncommonly well. 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