{"title":"Ning Yu","description":null,"products":[{"product_id":"from-body-to-meaning-in-culture-book-ning-yu-9789027232632","title":"From Body to Meaning in Culture","description":"From the perspective of Cognitive Semantics and Conceptual Metaphor Theory, this collection of papers looks at the relationship between language, body, culture, and cognition. In particular, it looks into the embodied nature of human language and cognition as arising from and situated in the cultural environment. The papers in this collection all attempt to demonstrate, from different angles, the language-body connections that may reflect, to some extent, the mind-body connections as manifested in the interaction between the body and the physical and cultural world. They study language in a systematic way as a window into the human mind. As a collection of papers that focuses on the study of Chinese with a comparative viewpoint on English, it sheds light on the bodily basis of human meaning and understanding in particular cultural contexts.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50525871014161,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50525871046929,"sku":"GOR012682724","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9027232636.jpg?v=1751286299"},{"product_id":"moral-metaphor-system-book-ning-yu-9780192866325","title":"The Moral Metaphor System","description":"This book investigates moral metaphors in English and Chinese, applying conceptual metaphor theory to a comparative study of the linguistic manifestation of the moral metaphor system rooted in the domains of bodily and physical experience. Ning Yu sheds light on the metaphorical nature of moral cognition and how it is systematically manifested in language, and explores the potential commonalities that define moral cognition in general, as well as the differences that characterize distinct cultures. The work investigates moral cognition at the cultural level as reflected in language, based on linguistic evidence from both English and Chinese and, to a limited extent, multimodal evidence from the corresponding cultures. The moral metaphor system is taken to consist of three major subsystems, referred to as \"physical\", \"visual\", and \"spatial\". These subsystems are clusters of conceptual metaphors, whose source concepts are from domains of embodied experiences in the physical world, and which are formulated in contrastive categories with bipolar values for the target concepts of moral and immoral. The study is characterized by two keywords: system and systematicity: The former refers to the fact that metaphors (conceptual and linguistic) are connected within networks, and the latter to the need for those metaphors to be studied in such networks.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":50999729815825,"sku":"NIN9780192866325","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51388259926289,"sku":"GOR014250333","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/019286632X.jpg?v=1751356206"},{"product_id":"chinese-heart-in-a-cognitive-perspective-book-ning-yu-9783110205169","title":"The Chinese HEART in a Cognitive Perspective","description":"This book is a cognitive semantic study of the Chinese conceptualization of the heart, traditionally seen as the central faculty of cognition. The Chinese word xin, which primarily denotes the heart organ, covers the meanings of both \"heart\" and \"mind\" as understood in English, which upholds a heart-head dichotomy. In contrast to the Western dualist view, Chinese takes on a more holistic view that sees the heart as the center of both emotions and thought. The contrast characterizes two cultural traditions that have developed different conceptualizations of person, self, and agent of cognition.   The concept of \"heart\" lies at the core of Chinese thought and medicine, and its importance to Chinese culture is extensively manifested in the Chinese language. Diachronically, this book traces the roots of its conception in ancient Chinese philosophy and traditional Chinese medicine. Along the synchronic dimension, it not only makes a systematic analysis of conventionalized expressions that reflect the underlying cultural models and conceptualizations, as well as underlying conceptual metaphors and metonymies, but also attempts a textual analysis of an essay and a number of poems for their metaphoric and metonymic images and imports contributing to the cultural models and conceptualizations. It also takes up a comparative perspective that sheds light on similarities and differences between Western and Chinese cultures in the understanding of the heart, brain, body, mind, self, and person.    The book contributes to the understanding of the embodied nature of human cognition situated in its cultural context, and the relationship between language, culture, and cognition.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51185859559697,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51185862803729,"sku":"NIN9783110205169","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52674983395601,"sku":"NLS9783110205169","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3110205165.jpg?v=1750729628"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-ning-yu.oembed","provider":"World of Books ","version":"1.0","type":"link"}