{"title":"Norman J Medoff","description":null,"products":[{"product_id":"electronic-media-book-norman-j-medoff-9781138903203","title":"Electronic Media","description":"Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience.     The then\/now\/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49599231852817,"sku":"GOR011894597","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49940939112721,"sku":"CIN1138903205G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53007796961553,"sku":"CIN1138903205VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138903205.jpg?v=1751174763"},{"product_id":"electronic-media-book-norman-j-medoff-9780240812564","title":"Electronic Media","description":"Connects the traditional world of broadcasting with the contemporary universe of digital electronic media. 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Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits.  This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike.  The new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com\/cw\/medoff to access these support materials.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":50697944826129,"sku":"NGR9780367897215","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50873652183313,"sku":"CIN0367897210VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51001736954129,"sku":"NIN9780367897215","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52037797118225,"sku":"CIN0367897210G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367897210.jpg?v=1751228607"},{"product_id":"now-media-book-norman-j-medoff-9781032704326","title":"Now Media","description":"Now in its fifth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.  Now Media provides a comprehensive view of the development of media and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with print, radio, and television, then moving to the ‘now’ media of today, and finally exploring possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, virtual reality, digital advertising, and the innovations that laid the groundwork for ‘now’ media. This fully updated fifth edition features new chapters on video games and the business of, and careers in, ‘now’ media. Discussions on rapidly evolving ‘now’ media stakeholders such as influencers and YouTubers are included, and attention is paid to AI throughout the book.  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