{"title":"Olga Mizrahi","description":null,"products":[{"product_id":"gig-is-up-book-olga-mizrahi-9781626344938","title":"The Gig Is Up","description":"Win in a world of increasing choice by becoming the clear, unique fit. The gig economy is made up of project-based, or on-demand services, that can be provided by anyone. The common denominator in the gig economy is technology, so our modern online-lives provide the perfect marketplace for the ever-diversifying opportunities in the gig economy. By some estimates, 2020 will see half of all workers involved in the gig economy. Are we ready for this seismic shift in our work lives? aFreelancers need to clearly answer \"Why choose you?\" so that they stand out in the new economy. Because all workers in the gig economy need to bluntly pose this question to themselves, The Gig Is Up is designed to answer this one key point head-on, giving readers innovative tools like Unique Value Proposition to confidently step up. The Gig Is Up offers the best boots-on-the-ground methods for success, by evolving the reader's perspective and process. Many books on the gig economy focus on letting people live out their dreams, instead of looking at the realities of what it truly takes to win in a world of increasing choice. People need to understand how to compete and how to put the best version of themselves up front and center. The goal in competing today is to not only be chosen, but to move toward becoming the only choice, over and over again","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49899252252945,"sku":"CIN1626344930G","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1626344930.jpg?v=1751120310"},{"product_id":"sell-local-think-global-book-olga-mizrahi-9781601633408","title":"Sell Local Think Global","description":"\u003cdiv\u003e\n\u003cb\u003e\"From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth.\"\u003cbr\u003e --SETH GODIN, author of Linchpin\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out.\u003cbr\u003e \u003cbr\u003e You'll be excited and motivated to clearly state your difference to the world--and your neighborhood--while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, \u003ci\u003eSell Local, Think Global\u003c\/i\u003e will help you:\u003cbr\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eFigure out what makes you and your business truly different.\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eDiscover the secrets of \"SoLoMo\" marketing, both online and off.\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eSpruce up your Web and mobile presence by learning to love analytics.\u003cbr\u003e\n\u003c\/li\u003e \u003cli\u003eWalk boldly into the future by embracing social media and customer reviews.\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50385079107857,"sku":"CIN1601633408G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50764630622481,"sku":"CIN1601633408VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1601633408.jpg?v=1751119664"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-olga-mizrahi.oembed","provider":"World of Books ","version":"1.0","type":"link"}