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Among the new features:\n\n  \n\n ·    The text recognizes that modern central banks set interest rates, not the quantity of money: this gets rid of the LM curve greatly simplifying the discussion of financial markets\n\n ·    Ii presents the Medium Run starting directly from the Phillips curve, thus avoiding the intermediate AS-AD step which was clunky, and, for good reasons, undergraduates find it difficult to understand.  Output above potential, or unemployment below the natural rate put upward pressure on inflation.  The nature of the pressure depends on the formation of expectations, an issue central to current developments\n\n ·    The yield curve now incorporates a risk premium, whose fluctuations have been central to the crisis, especially since Quantitative Easing policies have shown that monetary policy can affect this premium\n\n  \n\n Olivier Blanchard studied at the University of Paris, Nanterre, and has taught at MIT since 1983. He was chief economist at the International Monetary Fund from 2008 to 2015. He is now a Senior Fellow at the Peterson Institute for International Economics.\n\n Francesco Giavazzi is Professor of Economics at Bocconi University in Milan, and has been a regular Visiting Professor at MIT\n\n Alessia Amighini is Assistant Professor of Economics at Universita’ del Piemonte Orientale (Novara)","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49522254053649,"sku":"GOR009173503","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49808937746705,"sku":"GOR009867882","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50259833979153,"sku":"GOR011507684","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50445678870801,"sku":"GOR009920049","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1292085673.jpg?v=1750921148"},{"product_id":"giavazzi-blanchard-macroeconomics-a-european-perspective-book-olivier-blanchard-9780273728009","title":"Giavazzi \u0026 Blanchard: Macroeconomics a European perspective","description":"Macroeconomics: A European Perspective will give students a fuller understanding of the subject and has been fully updated to provide broad coverage of the financial crisis. 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If you want to get serious about online communications, you can’t go wrong with Social Media ROI.”\n\n --Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone \n\n  \n\n “Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.”\n\n --Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself\n\n  \n\n “Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.”\n\n --Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation\n\n  \n\n “If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.”\n\n --Brandon Prebynski, social media strategist\n\n  \n\n  Use Social and Viral Technologies to Supercharge Your Customer Service!\n\n   \n\n Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.\n\n  \n\n You’ll learn how to:\n\n \n\n         Align social communications with broader business goals and functions    \n         Plan for effective performance measurement    \n         Establish clarity of vision, purpose, and execution    \n         Implement guidelines and operations for effectively managing social media    \n         Get started by “listening before talking”    \n         Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives    \n         Use social media to deliver real-time, optimized customer support    \n         Leverage mobility and the “on-the-fly” social media culture    \n         Measure FRY (Frequency, Reach, and Yield)   \n \n Includes a foreword by Brian Solis.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49572624433425,"sku":"GOR005218815","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49628075819281,"sku":"GOR006160945","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50208838189329,"sku":"CIN0789747413G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50437715198225,"sku":"GOR008630097","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51416379359505,"sku":"CIN0789747413VG","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0789747413.jpg?v=1751264542"},{"product_id":"macroeconomics-book-olivier-blanchard-9780130133069","title":"Macroeconomics","description":"Takes an integrated approach to covering the key macroeconomic issues, aiming to present the subject as a coherent whole, as opposed to a collection of random models. 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