{"title":"Otl Aicher","description":null,"products":[{"product_id":"guidelines-and-standards-for-the-visual-design-book-otl-aicher-9783721209990","title":"Guidelines and Standards for the Visual Design","description":"\u003cp\u003eAlmost a quarter of a century after the end of National Socialism in Germany, Otl Aicher was commissioned to design the \"cheerful\" Olympic Games in Munich 1972. He systematically and scientifically approached this task and liberated visual communication from national pathos by reducing it to the essential in the Bauhaus sense: the use. The manual, completed in 1967, contains a flexible system of colors, forms, and fonts on twenty-two fold-out sheets that enabled Aicher's team and partners to \"play freely\" and saved \"unnecessary preparatory work and time-consuming detailed decisions.\" The outcome of more than 100 areas of design allowed him to create a wide-ranging identity-forming effect, while also setting new standards in corporate design. This book is a reprint of the original German edition with a booklet added with all texts in English.\u003c\/p\u003e \u003cp\u003eOtl Aicher (1922-1991) was an internationally acclaimed graphic designer and educator, renowned for his corporate identity work, visual communication systems, and typography. With concise corporate designs for commercial enterprises such as the Deutsche Lufthansa and as co-founder and rector of the Hochschule für Gestaltung Ulm--an experimental design school in the spirit of the Bauhaus--he achieved a high reputation worldwide.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49736596193553,"sku":"NGR9783721209990","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51062109339921,"sku":"NIN9783721209990","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3721209990.jpg?v=1771499118"},{"product_id":"world-as-design-book-otl-aicher-9783433031179","title":"The World as Design","description":"Otl Aicher's writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilised culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitutes on offer.  Otl Aicher likes a dispute. For this reason, the volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. He fights with productive obstinacy, above all for the renewal of Modernism, which he claims has largely exhausted itself in aesthetic visions; he insists the ordinary working day is still more important than the \"cultural Sunday\".  Wolfgang Jean Stock","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50403452649745,"sku":"CIN3433031177VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51564323635473,"sku":"NGR9783433031179","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51857397416209,"sku":"CIN3433031177G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52692376125713,"sku":"NLS9783433031179","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53444554653969,"sku":"NIN9783433031179","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53687048110353,"sku":"GOR008098558","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3433031177.jpg?v=1762422663"},{"product_id":"analogous-and-digital-book-otl-aicher-9783433031193","title":"Analogous and Digital","description":"\"An integral component of Aicher's work is that it is anchored in a 'philosophy of making' inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work.   If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete.\" —Wilhelm Vossenkuhl","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50788592943377,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50788592976145,"sku":"GOR014072720","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51936967360785,"sku":"NGR9783433031193","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":53213718741265,"sku":"NLS9783433031193","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53224081096977,"sku":"NIN9783433031193","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3433031193.jpg?v=1772877526"},{"product_id":"architecture-and-landscape-book-otl-aicher-9788417769697","title":"Architecture and Landscape","description":"This publication collects many unpublished material from Otl Aicher, a legendary figure in contemporary design. The eighty unpublished drawings of the Metro Bilbao corporate image project stand out, a commission resulting from his friendship with Norman Foster. In these pages you will also be able to discover the creation processes of other famous works by Aicher, such as those of Braun, the Munich Olympics ‘72, Bulthaup or Isny Allgäu, as well as unpublished materials from his architecture projects for Rotis, an old agricultural complex which became a place of residence and work.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51063588749585,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51063591928081,"sku":"NIN9788417769697","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52659087212817,"sku":"NLS9788417769697","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/8417769692.jpg?v=1751000590"},{"product_id":"sistemas-de-signos-en-la-comunicacion-visual-book-otl-aicher-9789688871744","title":"Sistemas de Signos En La Comunicacion Visual","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51323745927441,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51323748712721,"sku":"CIN9688871745VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9688871745.jpg?v=1750808875"},{"product_id":"erco-lichtfabrik-book-otl-aicher-9783433021866","title":"Erco Lichtfabrik","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51627522130193,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51627523244305,"sku":"GOR013833167","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3433021864.jpg?v=1751253135"},{"product_id":"analog-und-digital-book-otl-aicher-9783433021767","title":"analog und digital","description":"Otl Aicher ist einer der herausragenden Vertreter des Modernen Designs. Was er seit den fünfziger Jahren, seit seiner Zeit in der von ihm mitbegründeten, inzwischen legendären Ulmer Hochschule für Gestaltung, etwa auf dem Gebiet des Corporate Design geschaffen hat - erinnert sei hier nur an die Erscheinungsbilder für die Firma Braun, die Lufthansa, das Zweite Deutsche Fernsehen und die Firma ERCO -, gehört zu den ganz großen Leistungen der visuellen Kultur unserer Zeit. Ein wesentlicher Aspekt der Arbeiten von Aicher ist deren Verankerung in einer von Denkern wie Ockham, Kant oder Wittgenstein inspirierten \"Philosopie des Machens\", die die Voraussetzungen und Ziele sowie die Gegenstände und Ansprüche von Gestaltung zum Thema hat. Aichers Schriften zu Fragen des Designs (wobei hier alle Bereiche der visuellen Gestaltung bis hin zur Architektur gemeint sind), liegen hier erstmals in geschlossener Form vor.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52386180235537,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":52386181120273,"sku":"NGR9783433021767","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783433021767.jpg?v=1758321099"},{"product_id":"analog-und-digital-book-otl-aicher-9783433031186","title":"Analog und Digital","description":"Otl Aicher (1922 1991) war einer der herausragenden Vertreter des modernen Designs, er war Mitbegrunder der legendaren Hochschule fur Gestaltung Ulm (HfG). Der heute gelau- ge Begriff der visuellen Kommunikation ist auf ihn zuruckzufuhren.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52692366524689,"sku":"NLS9783433031186","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783433031186.jpg?v=1762422711"},{"product_id":"die-welt-als-entwurf-book-otl-aicher-9783433031162","title":"die welt als entwurf","description":"Otl Aicher (1922 1991) war einer der herausragenden Vertreter des modernen Designs, er war Mitbegrunder der legendaren Hochschule fur Gestaltung Ulm (HfG). Der heute gelaufige Begriff der visuellen Kommunikation ist auf ihn zuruckzufuhren.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52692388675857,"sku":"NLS9783433031162","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783433031162.jpg?v=1762422608"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-otl-aicher.oembed","provider":"World of Books ","version":"1.0","type":"link"}