{"title":"Pat Fallon","description":"\u003cp\u003eDelve into the world of Pat Fallon, an author celebrated for his gripping narratives and intricate characters. Perfect for readers who enjoy tales of mystery and intrigue.\u003c\/p\u003e","products":[{"product_id":"juicing-the-orange-book-pat-fallon-9781591399278","title":"Juicing the Orange","description":"Too many companies think creativity means throwing money into marketing efforts and giving lip service to \"out of the box\" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize--but they inadvertently stifle it or channel it in ineffective ways. Juicing the Orange outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that creativity into campaigns that deliver measurable results. Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. Behind-the-scenes stories of successful and failed campaigns for companies in diverse industries reveal the core secrets of training for creativity: develop a proprietary brand emotion, offer big ideas without a big budget, and get customers to seek out your message. Illustrating the link between creativity and profits, Juicing the Orange helps industry players measure their success at the cash register.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49508272177425,"sku":"GOR001296677","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49634654519569,"sku":"GOR006542251","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50269427532049,"sku":"GOR013906484","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50294155411729,"sku":"CIN1591399270G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51037717922065,"sku":"NIN9781591399278","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51417361121553,"sku":"CIN1591399270VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52680453030161,"sku":"NLS9781591399278","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1591399270.jpg?v=1751421639"},{"product_id":"work-book-pat-fallon-9780974380650","title":"Work","description":"Insanity is contagious. How else do you explain five fresh-faced Minnesotans who were crazy enough to believe, way back in 1981, that a start-up agency in Minneapolis could fire a warning shot of creativity across the bow of Madison Avenue? How else do you explain these same five camping out, uninvited, in the lobby of their first new business pitch with a portfolio full of ads, and then actually winning the damn thing-against 16 other agencies? How else do you explain the restless clients, big and small, who quickly came running? Or the hundreds of amazingly talented people who flocked here to be part of this crazy experiment on the prairie?  From the world's largest bank to the Episcopal Church; from The Wall Street Journal to Rolling Stone, from Hush Puppies to United Airlines.  Celebrating 25 years of creativity that has helped drive results and ultimately outsmart the competition.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49607027884305,"sku":"GOR004173396","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51416714412305,"sku":"CIN0974380652G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0974380652.jpg?v=1750982053"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-pat-fallon.oembed","provider":"World of Books ","version":"1.0","type":"link"}