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Based around these six measures of performance, this practical handbook for managers presents a streamlined, straightforward framework for managing your activities effectively on a day-to-day basis, while remaining directed towards achieving long-term strategy and goals. Growing sales, managing customers, managing productivity and profitability, motivating personnel, project management and overall organization design are consistent business challenges. This guide cuts through the noise with easy-to-apply, down-to-earth tips, and a new perspective that managers will find useful as they pursue enduring business growth.     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Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51082609819921,"sku":"NIN9780749469276","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51892896760081,"sku":"GOR010527000","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52407580688657,"sku":"NLS9780749469276","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B09L76W5LS.jpg?v=1771498206"},{"product_id":"neuromarketing-in-action-book-patrick-m-georges-9780749476144","title":"Neuromarketing in Action","description":"Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. 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Cela en vaut la peine. Car apr s y avoir r pondu, vous ne serez plus le m me.Faites les entra nements propos s. 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