{"title":"Paul Messaris","description":"\u003cp\u003eDelve into the world of visual persuasion and culture with Paul Messaris' insightful works. Explore how images shape our understanding and influence our perceptions. A must-read for media enthusiasts.\u003c\/p\u003e","products":[{"product_id":"visual-literacy-book-paul-messaris-9780813319377","title":"Visual \"\"literacy\"\"","description":"Post-industrial humankind is inundated daily with visual images.  Televisions transmit their blue haze into dark living rooms; advertisements and billboards bombard us at every turn; movies evoke tears, outrage, or hilarity; and the visual arts elicit strong emotional or intellectual responses.  At almost every moment, several visual images are warring for our attention in order to make a claim, sell a product, or call us to action.  Faced with visual overload, how do we interpret these images? What is happening when a picture moves us? What process takes place in our minds as we respond to such visual devices as close-ups, camera angles, and flashbacks?This book provides a foundation for answering these questions.  Encouraging his readers to become visually literate, Paul Messaris takes them on a journey through four major conceptual levels of understanding: imparting visual literacy as a prerequisite for comprehending visual media; creating awareness of the general cognitive consequences of visual literacy; making us alert to visual manipulation; and promoting aesthetic appreciation of the images we see. Taken together, these approaches provide a comprehensive view of how visual images are produced and interpreted, and of what their potential social consequences may be.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50120140423441,"sku":"GOR007471494","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51333435752721,"sku":"CIN0813319374VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53203602669841,"sku":"CIN0813319374G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53395930808593,"sku":"GOR003091621","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0813319374.jpg?v=1750914825"},{"product_id":"digital-media-book-paul-messaris-9780820478401","title":"Digital Media","description":"In this must-have new anthology, top media scholars explore the leading edge of digital media studies to provide a broad, authoritative survey of the study of the field and a compelling preview of future developments. This book is divided into five key areas - video games, digital images, the electronic word, computers and music, and new digital media - and offers an invaluable guide for students and scholars alike.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50372450484497,"sku":"CIN0820478407G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0820478407.jpg?v=1750849946"},{"product_id":"digital-media-book-paul-messaris-9781433132865","title":"Digital Media","description":"In more than thirty essays by a wide range of scholars, this must-have second edition examines the impact of digital media and offers an invaluable guide for students and scholars alike. 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