{"title":"Pertti J Pelto","description":"\u003cp\u003eDelve into the anthropological insights of Pertti J. Pelto. Explore themes of culture, adaptation, and human behaviour through his insightful works. Discover new perspectives on global communities.\u003c\/p\u003e","products":[{"product_id":"anthropological-research-book-pertti-j-pelto-9780521292283","title":"Anthropological Research","description":"This text is a comprehensive introduction to research methods in social and cultural anthropology. The Peltos focus their discussion on the essential elements of preparing and analyzing the supporting evidence from which generalizations about human nature are derived. The specific elements of anthropological research - such as interviewing informants, observing ceremonial behaviour, and designing surveys - are all covered, but the primary aim is to show how basic observations can be systematically translated into socio-cultural generalizations. The authors place strong emphasis not only on quantification and statistics, but also on the more qualitative aspects of anthropological working styles that are essential to effective research. The two main themes of the book can be stated as follows: (1) anthropological generalizations and more complex theoretical structures can be built up only through careful implementation of basic concepts, the building blocks of all theory, and (2) successful description and hypothesis testing depend on the judicious mixing of quantitative and quantitative research materials. The second edition, in which Professor Gretel Pelto has collaborated with her husband, expands the discussion of tools of research and offers a more comprehensive analysis of current ideas concerning the 'theory-building' process. An entirely new chapter has been added on the research methods and relevance of applied anthropology. Throughout the text, many new and updated examples are cited to illustrate statistical and methodological approaches to anthropological research.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50172354265361,"sku":"GOR005991464","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51389110124817,"sku":"GOR003914972","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52331381817617,"sku":"NLS9780521292283","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/052129228X.jpg?v=1751167205"},{"product_id":"applied-ethnography-book-pertti-j-pelto-9781611322088","title":"Applied Ethnography","description":"This comprehensive, engaging guide to applied research distills the expertise of the distinguished ethnographer and methodologist Pertti Pelto over his acclaimed 50-year career. Having written the first major text promoting mixed qualitative and quantitative methods in applied ethnography in the 1970s, Pelto now synthesizes decades of innovation, including examples from around the world that illustrate how specific methods yield immediate results for addressing social problems. Ideal for researchers, students, training programs, and technical assistance projects, this thorough text covers the key topics and skills required: gaining entry, recording and organizing field data, a host of specialized techniques, integrating qualitative and quantitative methods, building and training research teams, rapid assessment and focused ethnographic studies, short- and long-term ethnography, writing up results, non-Western perspectives on research, and more.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50394646741265,"sku":"CIN1611322081VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52153229246737,"sku":"GOR006328408","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52336938221841,"sku":"NLS9781611322088","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52751993209105,"sku":"NIN9781611322088","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1611322081.jpg?v=1751246000"},{"product_id":"mixed-methods-in-ethnographic-research-book-pertti-j-pelto-9781629582078","title":"Mixed Methods in Ethnographic Research","description":"Mixed Methods in Ethnographic Research: Historical Perspectives captures the dynamic history and development of mixed methods research in a narrative of personal discovery, growth, and experience. Distinguished ethnographer and methodologist Pertti Pelto, who first called for the integration of qualitative and quantitative research methods nearly half a century ago, establishes a direct line between the earliest examples of ethnographic research and the ongoing mixed method discussions in academic institutions throughout the world. By bringing together such distinct historical perspectives with his own reflections on mixed methods research, Pelto offers a rare and endlessly enriching account that will satisfy the ever-growing need for a better quality of practical data gathering and give researchers a foundation for promoting mixed methods in the future.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52615070417169,"sku":"NLS9781629582078","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781629582078.jpg?v=1761522982"},{"product_id":"applied-ethnography-book-pertti-j-pelto-9781611322071","title":"Applied Ethnography","description":"This comprehensive, engaging guide to applied research distills the expertise of the distinguished ethnographer and methodologist Pertti Pelto over his acclaimed 50-year career. 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