{"title":"Pervaiz Ahmed","description":null,"products":[{"product_id":"innovation-management-book-pervaiz-ahmed-9780273683766","title":"Innovation Management","description":"In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?   This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.     Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49546840277265,"sku":"GOR007058638","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49936103637265,"sku":"GOR007968638","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52109147177233,"sku":"GOR007076421","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273683764.jpg?v=1769681419"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-pervaiz-ahmed.oembed","provider":"World of Books ","version":"1.0","type":"link"}