{"title":"Peter Busch","description":null,"products":[{"product_id":"all-the-way-with-jfk-book-peter-busch-9780199256396","title":"All the Way with JFK?","description":"In All the Way with JFK? Peter Busch shatters many a myth about Anglo-American relations and the Vietnam War. Demolishing the scholarly consensus thtat Britain was in constant pursuit of peace in Indochina, he shows that the British government ruled out a negotiated settlement, advised John F. Kennedy to conceal the American military build-up, and helped to put the blame for the escalating conflict squarely on the communist regime in Hanoi. Simultaneously, Britain increased its own involvement in the conflict by sending Robert Thompson as the head of a team of counter-insurgency experts to South Vietnam. The detailed analysis of the British Advisory Mission disproves the oft-repeated view that Thompson was the brain behind the strategic hamlet programme, in which Kennedy and his administration put so much faith. However, the British experts were convinced of the programme's eventual success, and Thompson told Kennedy in 1963 that the South Vietnamese were winning the war. Drawing on newly released documents from archives in Britain, the United States, Canada, Australia, New Zealand, and East Germany, the compelling story of Britain's involvement in Vietnam is set in the context of the Cold War in South-East Asia. While Britain was en route to getting more deeply involved in Vietnam, Indonesia's confrontation policy re-focused London's attention to the Malayan area in 1963. Britain wanted to demonstrate to the world, and particularly to President Kennedy, the Australians, and the New Zealanders, that it was still willing and able to safeguard Commonwealth interests in South-East Asia. Indeed, Whitehall's unequivocal defence commitment to Malaysia, coupled with the British military build-up in the area, was completely consistent with Britain's Vietnam policy. All the Way with JFK? proves that the British could not think of a viable alternative to Kennedy's Vietnam policy that might have helped the US avoid the quagmire. Far from playing the role of peacemaker, Britain supported Kennnedy's policy of seeking a decisive military victory in Vietnam.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50213977981201,"sku":"GOR003340052","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/019925639X.jpg?v=1751227177"},{"product_id":"grenzwissenschaften-book-peter-busch-9783956840722","title":"Grenzwissenschaften","description":"Unsere Welt ist voll mit Werbung, denn mittlerweile haben sich alle Produkte in ihrem Nutzen soweit angenahert, dass oft nur noch die Art der Werbung den Unterschied macht. Auffallen um jeden Preis ist somit umso mehr das Schlusselwort fur die Kommunikationsbranche geworden, so dass Extreme mittlerweile zum Werbealltag gehoren. Doch genau hier klafft immer noch eine grosse Lucke, denn hohe Aufmerksamkeit verspricht nicht immer auch hohe Gewinne. Empirische Studien konnten beweisen, dass der immer kognitiv handelnde Konsument eine Illusion gewesen ist. Mit Hilfe des Phanomens implizites Lernen, eine Sonderform des unbewussten Lernens, sollen folgende Fragen, die aufkommen, wenn man an die Grenzen des AIDA-Modells stosst, beantwortet werden Warum kann Werbung auch ohne Aufmerksamkeit wirken? Wieso kann Werbung auch bei geringem Produktinvolvement (Interesse und personliche Wichtigkeit fur eine Produktkategorie) Erfolg haben? Und warum konnen starke und bekannte Marken nicht aufhoren zu werben, wenn nach AIDA eine Uberzeugungsleistung stattgefunden ha","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51153520492817,"sku":"NIN9783956840722","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52679949779217,"sku":"NLS9783956840722","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3956840720.jpg?v=1751096574"},{"product_id":"magie-in-neutestamentlicher-zeit-book-peter-busch-9783525530818","title":"Magie in Neutestamentlicher Zeit","description":"This study shows that magic was a key expression of folk religion in Graeco-Roman times. Introducing the preserved documents of antique magic, Peter Busch traces the magicians' social background and analyses how these documents are related to New Testament thought.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52153937494289,"sku":"NGR9783525530818","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783525530818.jpg?v=1757623246"},{"product_id":"tacit-knowledge-in-organizational-learning-book-peter-busch-9781599045016","title":"Tacit Knowledge in Organizational Learning","description":"Understanding the complexity of tactic knowledge has become increasingly important to the enhancement of organizational flow. Tacit Knowledge in Organizational Learning aims to advocate the need for human factor consideration from a (tactic) knowledge capital point of view. Tacit Knowledge in Organizational Learning offers academians and practitioners an illustration of the importance of tacit knowledge to an organization, presenting a means to measure and track tacit knowledge in individuals and recommendations on firm attributes and their ideal utilization of the tacit knowledge resource.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52333446299921,"sku":"NLS9781599045016","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52995496018193,"sku":"NIN9781599045016","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781599045016.jpg?v=1758154795"},{"product_id":"testament-salomos-book-peter-busch-9783110185287","title":"Das Testament Salomos","description":"Das \"Testament Salomos\" liegt hier erstmals zur Gänze in deutscher Übersetzung der bislang maßgeblichen Textedition von McCown - unter konsequenter Berücksichtigung der griechischen Textvarianten - vor. Die ausführliche religionsgeschichtliche Kommentierung und Einleitung präsentieren es nicht als jüdische Schrift mit christlicher Überarbeitung, sondern als genuin christliche Schrift aus dem 4. Jahrhundert, womöglich als die erste christliche Dämonologie überhaupt.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52610875752721,"sku":"NLS9783110185287","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783110185287.jpg?v=1761432639"},{"product_id":"okologische-lernpotenziale-in-beratung-und-therapie-book-peter-busch-9783531179490","title":"Ökologische Lernpotenziale in Beratung und Therapie","description":"Mit einem Geleitwort von Prof. Dr. Franz Stimmer","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52617437249809,"sku":"NLS9783531179490","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783531179490.jpg?v=1761530289"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-peter-busch.oembed","provider":"World of Books ","version":"1.0","type":"link"}