{"title":"Peter Georgescu","description":"\u003cp\u003eDive into the compelling world of Peter Georgescu, where leadership meets strategic insight. Explore his works on business, ethics, and the power of purpose-driven organisations. Perfect for readers seeking actionable wisdom.\u003c\/p\u003e","products":[{"product_id":"constant-choice-book-peter-georgescu-9781608324071","title":"The Constant Choice","description":"\u003cp\u003eWe live in a most challenging time. Many of us struggle, emotionally, ethically, and spiritually. We seem headed toward less compassion and consideration, failing to overcome that basic instinct that often leads to evil in human behavior--self-preservation at all costs. Yet within each of us a new future is stirring. We can become better people and build a better world by opting for good over evil--one choice at a time.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Constant Choice\u003c\/em\u003e, Peter Georgescu offers a gripping narrative of his journey from childhood captivity in a Romanian labor camp to his role as CEO of the world-renowned advertising agency Young \u0026amp; Rubicam. His traumatic youth--his parents' exile from their homeland, his grandfather's murder in prison, his neighbors' betrayal of one another--led to a lifelong struggle to grasp humanity's moral nature. Despite his conviction when he arrived on American soil that he had reached the land of the good, he discovered a more subtle evil at work all around him. Yet he also thrived through the generosity of one benefactor after another. Goodness, he found, isn't inherent; it evolves from daily choice.\u003c\/p\u003e\u003cp\u003eThrough decades of reflection on human behavior, as well as philosophical and spiritual exploration, Peter arrived at a new perspective on the significance of our habitual choices. Every decision we make alters our biological nature, for better or worse--a model that has been confirmed by recent science.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Constant Choice\u003c\/em\u003e reveals a path for changing who we are and the future of humanity. It's up to each of us to become activists for good.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49728136446225,"sku":"CIN1608324079G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50491824996625,"sku":"CIN1608324079VG","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52294666518801,"sku":"GOR007164121","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1608324079.jpg?v=1751024559"},{"product_id":"constant-choice-book-peter-georgescu-9780578470672","title":"The Constant Choice","description":"\u003cp\u003eWe live in a most challenging time. Many of us struggle, emotionally, ethically, and spiritually. We seem headed toward less compassion and consideration, failing to overcome that basic instinct that often leads to evil in human behavior--self-preservation at all costs. Yet within each of us a new future is stirring. We can become better people and build a better world by opting for good over evil--one choice at a time.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Constant Choice\u003c\/em\u003e, Peter Georgescu offers a gripping narrative of his journey from childhood captivity in a Romanian labor camp to his role as CEO of the world-renowned advertising agency Young \u0026amp; Rubicam. His traumatic youth--his parents' exile from their homeland, his grandfather's murder in prison, his neighbors' betrayal of one another--led to a lifelong struggle to grasp humanity's moral nature. Despite his conviction when he arrived on American soil that he had reached the land of the good, he discovered a more subtle evil at work all around him. Yet he also thrived through the generosity of one benefactor after another. Goodness, he found, isn't inherent; it evolves from daily choice.\u003c\/p\u003e\u003cp\u003eThrough decades of reflection on human behavior, as well as philosophical and spiritual exploration, Peter arrived at a new perspective on the significance of our habitual choices. Every decision we make alters our biological nature, for better or worse--a model that has been confirmed by recent science.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Constant Choice\u003c\/em\u003e reveals a path for changing who we are and the future of humanity. It's up to each of us to become activists for good.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50353130930449,"sku":"CIN0578470675VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51003936932113,"sku":"NIN9780578470672","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0578470675.jpg?v=1751359646"},{"product_id":"source-of-success-book-peter-georgescu-9780787980375","title":"The Source of Success","description":"In \"The Source of Success\", Peter Georgescu, former CEO of the world renowned advertising agency Young \u0026amp; Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves: creative capacity and the brand integrity that grows from it are an organization's most important assets; enlightened leaders inspire creativity through understanding, cooperation, and respect; competence and execution are as important as ever, but they must be aimed at building intimacy with the customer; alignment is the critical concept for the twenty first century organization; and, great companies don't happen without leaders who have transformed themselves.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50714477986065,"sku":"CIN0787980374G","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51416276599057,"sku":"CIN0787980374VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51568526885137,"sku":"GOR009584232","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0787980374.jpg?v=1751264259"},{"product_id":"capitalists-arise-book-peter-georgescu-9781038758033","title":"Capitalists Arise!","description":"Peter Georgescu arrived in this country as a penniless Romanian refugee and rose to become the CEO of Young \u0026amp; Rubicam. This is why he's so heartsick that with flat wages, disappearing jobs, and a shrinking middle class, his kind of rags-to-riches story doesn't seem possible now. But he has a message for his fellow CEOs: we're the ones who must take the lead in fixing the economy. Marshaling deeply sobering statistics, Georgescu depicts the stark reality of America today: a nation with greater wealth inequality and lower social mobility than just about any other country in the developed world. But the problem isn't that free-market capitalism no longer works-it's that it's been hijacked by shareholder primacy. Where once our business leaders looked to the needs and interests of a variety of stakeholders-employees, community members, the business itself-now they're myopically focused on maximizing their shareholders' quarterly returns. Capitalists Arise  shows how the short-term thinking spawned by shareholder primacy lies at the root of our current economic malaise and social breakdown. But Georgescu offers concrete actions that capitalists themselves can take to create a better future. The irony is that if businesses do this, shareholders will do even better. In the long run, businesses can thrive only when society is healthy and strong. This book is a manifesto calling on capitalists to heal the nation that has given them so much.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51213062734097,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51213064470801,"sku":"NIN9781038758033","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52344189190417,"sku":"NLS9781038758033","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1038758033.jpg?v=1750751591"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-peter-georgescu.oembed","provider":"World of Books ","version":"1.0","type":"link"}