{"title":"Peter Knobler","description":null,"products":[{"product_id":"very-70-s-book-peter-knobler-9780020220053","title":"VERY 70'S","description":"LEARN THE NEW RULES FOR BUSINES.3 GREAT BOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU  Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more ) . . . now more than ever, content rules  Learn how to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren't going to wait for your next polished press release to decide if they like you and your products or services. Instead, they're choosing between you and your competition every second of every day--and talking about it online. Keeping up with them requires shifts that will make your business faster, smarter, and more social.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50094281851153,"sku":"CIN0020220057G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50717457088785,"sku":"GOR005985730","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50755322741009,"sku":"GOR005842337","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53333707915537,"sku":"CIN0020220057A","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0020220057.jpg?v=1750811228"},{"product_id":"mayor-s-life-book-peter-knobler-9781610393010","title":"A Mayor's Life","description":"How did a scrawny black kid,the son of a barber and a domestic who grew up in Harlem and Trenton,become the 106th mayor of New York City? It's a remarkable journey. David Norman Dinkins was born in 1927, joined the Marine Corps in the waning days of World War II, went to Howard University on the G.I. Bill, graduated cum laude with a degree in mathematics in 1950, and married Joyce Burrows, whose father, Daniel Burrows, had been a state assemblyman well-versed in the workings of New York's political machine. It was his father-in-law who suggested the young mathematician might make an even better politician once he also got his law degree.The political career of David Dinkins is set against the backdrop of the rising influence of a broader demographic in New York politics, including far greater segments of the city's  gorgeous mosaic.\" After a brief stint as a New York assemblyman, Dinkins was nominated as a deputy mayor by Abe Beame in 1973, but ultimately declined because he had not filed his income tax returns on time. Down but not out, he pursued his dedication to public service, first by serving as city clerk. In 1986, Dinkins was elected Manhattan borough president, and in 1989, he defeated Ed Koch and Rudy Giuliani to become mayor of New York City, the largest American city to elect an African American mayor.As the newly-elected mayor of a city in which crime had risen precipitously in the years prior to his taking office, Dinkins vowed to attack the problems and not the victims. Despite facing a budget deficit, he hired thousands of police officers, more than any other mayoral administration in the twentieth century, and launched the  Safe Streets, Safe City\" program, which fundamentally changed how police fought crime. For the first time in decades, crime rates began to fall,a trend that continues to this day. Among his other major successes, Mayor Dinkins brokered a deal that kept the US Open Tennis Championships in New York,bringing hundreds of millions of dollars to the city annually,and launched the revitalization of Times Square after decades of decay, all the while deflecting criticism and some outright racism with a seemingly unflappable demeanor. Criticized by some for his handling of the Crown Heights riots in 1991, Dinkins describes in these pages a very different version of events. A Mayor's Life  is a revealing look at a devoted public servant and a New Yorker in love with his city, who led that city during tumultuous times.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50232886264081,"sku":"CIN1610393015G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50633238446353,"sku":"CIN1610393015VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1610393015.jpg?v=1750991921"}],"url":"https:\/\/www.worldofbooks.com\/collections\/author-books-by-peter-knobler.oembed","provider":"World of Books ","version":"1.0","type":"link"}