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Ten seasons later, a third consecutive sell-out crowd at Old Trafford acclaimed Bradford Bulls as Grand Final winners, bringing a decade of unprecedented change and wholesale transformation to a successful close.  In an extensive, unique analysis, the roots behind this radical conversion are explored, looking at the historical context and the business imperatives that govern top-level sport in the modern era. The authors - who have written and broadcast extensively about the code - plot the key elements from both on and off the field in what is a remarkable and controversial story.  With extensive contributions from Rugby League Executive Chairman Richard Lewis, Sky Sports Managing Director Vic Wakeling, Super League Board member Gary Hetherington and top player Brian McDermott, this is a fascinating, in-depth look at the re-birth of a game with arguably the proudest professional heritage in the world.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49525108474129,"sku":"GOR001625755","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53449754280209,"sku":"GOR005094224","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0752436988.jpg?v=1750701680"},{"product_id":"leeds-rugby-league-football-club-100-greats-book-phil-caplan-9780752422251","title":"Leeds Rugby League Football Club: 100 Greats","description":"A history of Leeds Rugby League","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49526397108497,"sku":"GOR004715568","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53190642958609,"sku":"GOR005463619","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0752422251.jpg?v=1751232503"},{"product_id":"leeds-rugby-league-football-club-classic-matches-book-phil-caplan-9780752427409","title":"Leeds Rugby League Football Club (Classic Matches)","description":"This book is part of the Classic Matches series, in which long-term followers of various sporting clubs and teams look back on some of their finest moments. 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Known until the advent of Super League in 1996 as the Loiners and now re-christened Rhinos, they have attracted a host of legends to don their iconic blue and amber colours. Local boys, big money signings, high profile raids on rugby union and international superstars have ensured continuing glory and, equally importantly, upheld the side's reputation for enterprise and flair. \"Match Of My Life - Leeds Rhinos\" revels in thirteen of the finest moments in Leeds' history as some of the greatest names who have played for the club relive their most memorable matches.Leroy Rivett recalls how he made history becoming the first to score four tries at Wembley in 1999; pack star Bill Ramsey takes you through the bloody battle with Castleford that secured the championship title in the mud of Odsal in 1969. Read Danny McGuire's account of how the Rhinos became the best side in the world thanks in part to his majestic try on an Elland Road pitch that means so much to him and thrill to the exploits of two-try hero Derek Hallas in his most enduring eighty minutes, as Leeds finally captured their holy grail in 1961. The baker's dozen range from 'Golden Boy' Lewis Jones who made his debut amid a blaze of publicity in the 1950s through to current skipper and testimonial recipient, Kevin Sinfield, the paragon of the modern professional.As an added feature, the players included have been selected by position, making up a mythical side that would have been good enough to take on all-comers in any era. 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Hunslet-born, he was an integral part of the great Leeds side which swept all before them in the late 1960s and early '70s, becoming the first and only player in the code's history to represent his country in Test matches in four different starting positions, such was his value and versatility.  A key member of the last Great Britain side to win the Ashes in Australia in 1970, he went on two tours and won every domestic medal available until tragedy struck and he was grievously injured scoring perhaps the most infamous try witnessed at his beloved Headingley. This is the story of his remarkable career, illustrated with around 100 images and mementoes taken from his scrapbooks and featuring reminiscences from a number of his former teammates.  The sixth book written about the Leeds club by Phil Caplan and with a foreword by Alan Smith and John Atkinson, it commemorates what would have been the sixtieth birthday of one of Rugby League's true greats.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49543002358033,"sku":"GOR006244108","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49600409665809,"sku":"GOR006913642","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0752432923.jpg?v=1751442709"},{"product_id":"leeds-rugby-league-book-phil-caplan-9780752411408","title":"Leeds Rugby League","description":"The story of Leeds Rugby League Club, based on the historic venue of Headingly, which through a vivid pictorial account follows the tribulations and successes of the club from Northern Union days, through the golden thirties and up to the present day.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49585512743185,"sku":"GOR003069617","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0752411403.jpg?v=1751232484"},{"product_id":"different-class-book-phil-caplan-9780956804341","title":"Different Class","description":null,"brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49645367656721,"sku":"GOR013622196","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49923442376977,"sku":"GOR013814740","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0956804349.jpg?v=1751044978"},{"product_id":"leeds-rhinos-miscellany-book-phil-caplan-9780752452180","title":"The Leeds Rhinos Miscellany","description":"The Leeds Rhinos Miscellany - a book like no other, packed with facts, stats, trivia, stories and legends. 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