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Would you like to use the power of MyMarketingLab to accelerate your learning?  You need both an access card and a course ID to access MyMarketingLab.         These are the steps you need to take:    1.  Make sure that your lecturer is already using the system     Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.    2.  Check whether an access card has been included with the book at a reduced cost     If it has, it will be on the inside back cover of the book.    3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092591)    4.  If your lecturer is using the MyLab and you would like to purchase the product...    Go to www.MyMarketingLab.com to buy access to this interactive study programme.         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Make sure that your lecturer is already using the system     Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.    2.  Check whether an access card has been included with the book at a reduced cost     If it has, it will be on the inside back cover of the book.      3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273743194)    4.  If your lecturer is using the MyLab and you would like to purchase the product...    Go to www.pearsonmylabandmastering.com\/global\/mymarketinglab to buy access to this interactive study programme.          For educator access, contact your Pearson representative. 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